TREotM: A Start on the History of Media Revenue Models

This is the latest chapter in my new book The Revoltuionary Evolution of the Media Go here to read it from the beginningWhatamp160 You want me to payamp160 Whyamp160 News and information are meant to be free amp8230 everything wants to be freeamp160 Why else was the Internet inventedamp160 While there might be no free lunch everything on the amp8216Net needs to freeNice thoughtamp160 And more than a few wanted the World Wide Web to separate content from currency amp8230 something found to be simply impossibleFirst letamp8217s review those amp82205 Csamp8221 from an earlier chapter content conduit consumer connectivity and currenciesFor a medium to exist it needs certain somethingsamp160 These somethings include art information news comedy song video statuary andor etc amp8211 etc amp8211 etcamp160 Plus of course the medium needs a way to transmit its something from the creator to whomever or whereveramp160 It needs a consumer a recipientamp160 And of course it needs a way to pay for the creation the distribution the infrastructure and every step in betweenMedia can take many forms formats and functionsamp160 As we saw earlier rock art was an early mediumamp160 An artist or artists some 25 centuries ago created pictures really drawn or etched outlines of animals people and scenes on rocks found near the Duoro River in Portugal in caves with color no less in France and elsewhere No currency of course changed handsamp160 But bartering might well have taken placeamp160 There was as yet no infrastructure to amp8220moveamp8221 the mediumamp160Other mediums were created over time amp8230 from painting to statuary to plays to stories to tales to songs to tapestries and moreamp160 Almost all were singular efforts amp8230 and many remain so todayOral tales and histories played significant roles in teaching and spreading languageBut until literacy media as we think of it today didnamp8217t developamp160 But once it did money became a primary driver Since money is what makes todayamp8217s world go round weamp8217re going to take a slight side trip next week as we begin tracking the monetary histories of each format News amp8211 Entertainment amp8211 Information amp8211 Letters amp8211 Songs amp8211 Posters amp8211 Plays Performances amp8211 Propaganda amp8211 Maps amp8211 History amp8211 Books amp8211 Print amp8211 Newspapers amp8211 Pamphlets amp8211 Magazines amp8211 Telephony Telegraph ampamp Telephone amp8211 BusinesstoBusiness B2B amp8211 Radio amp8211 Movies amp8211 Television ampamp Video amp8211 Electronic Media amp8211 Targeted Media amp8211 Direct Mail amp8211 The Internet amp8211 CollectiveSocial Media amp8211 DataDriven Media amp8211 and moreamp160 This is important folks because the monetization routes of various forms of media can tell us a great deal about their future And oursMeanwhile anyone got any suggestions for mediaamp160we should include in our money survey Iamp8217m sure Iamp8217m missing something and Iamp8217d much rather hear from you than wake up thinking about it at 318 amNext week Chapter 13 Part 3The opinions and points of view expressed in this commentary are exclusively the views of the author and do not necessarily represent the views of MediaVillageMyersBizNet management or associated bloggers

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TREotM: A Start on the History of Media Revenue Models

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Paul S. Maxwell

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TREotM: A Start on the History of Media Revenue Models

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