Village Soapbox: Trump TV 2.0, Horizon Media Partners with TikTok, The CW Strategy, "Wonder Woman," Xmas Movies & More

Congratulations to Devika Bulchandani on her appointment to the role of CEO of Ogilvy North AmericaDigital crossdevice graph company Tapad has been acquired by Experian for 280mIndependent media agency Horizon Media has entered into a partnership with TikTok to provide unique collaborative offerings to its clients Reports suggest that this is the largest agency partnership to date for TikTok which remains in limbo around its ability to operate in the US under its current ownership structureThe original Wonder Woman movie with Gal Gadot earned over 800M worldwide Expectations were high that the sequel Wonder Woman 1984 would surpass that So it was a shock when WarnerBros announced this week that following several release date delays the film will open on December 25 in whichever theaters are open but also at no additional cost to HBO Max Thatamp8217s a huge bet to drive HBO Max subscriptions especially given the option they could have had to follow the model that Disney used with Mulan to do the simultaneous release but charge a 3040 fee to watch and subsequently own the filmWhen Wonder Woman 1984 is released on HBO Max there will be more platforms to view it on This week HBO Max came to Amazon Fire TVThis Week in MediaVillageGiven that we are headed into Black Friday our newest columnist industry veteran Tamara Alesi takes a look at stats from YouGov that point to markedly different shopping behaviors this year that will make holiday shopping very different Get all the facts in her piece How COVID Changed Shopping This YearTis the season to watch Christmas movies and now you have the option to watch UPtvamp8217s selections on more devices than ever Just download their new UPtv Movies app Our Alli Romano did and she tells you if itamp8217s naughty or nice in My UPtv Movies App Helps Deliver Holiday CheerWhen you are one of the top comedies on television but your entire premise centers around the understanding of Black lives how do you return for a new season acknowledging the Black Lives Matter movement and recent events while maintaining your comedic tones Ed Martin reviews the season premiere of CBSamp8217 The Neighborhood with his thoughts on how they achieved this balance CBSamp8217 The Neighborhood Returns With a Powerful Episode About Racial InjusticeIt is being widely reported that Donald Trump has an interest in starting his own news network or purchasing an existing one such as One America News Network Former CIA Analyst and MediaVillage columnist Kent M Harrington takes a deep look at what that could mean for journalism and the country This is a piece you should not miss Trump TV 20 The News Media Canamp8217t Ignore the Debut In light of election day errelection month results In Terms of ROI columnist and research expert Bill Harvey takes a look at the ongoing debate of whether census data or smallsample that is representative data is more effective His thoughts may turn around some of your preconceptions Find out in Research Cooperators Polls Surveys Panels are Different from NonCooperatorsWith Hollywood production dramatically disrupted by COVID there has been little of what counts as a amp8220traditionalamp8221 season of new content With a unique content acquisition model that was actually in place prior to the pandemic The CW has been able to keep fresh content that is completely insynch with its audience Find out how they did it in How the CWamp8217s Acquisition Strategy Has Redefined Its Business Model by Ed MartinIn our continuing HISTORYamp8217s Moments in Media series AE Networks looks back at the 73 year old stalwart show Meet the Press Learn its rich history in HISTORYamp8217S Moments in Media Meet the Press TVamp8217s Longest Running Program Needs No IntroductionThis year Comcastamp8217s Effectv embarked on an ambitious threepart research study on televisionamp8217s impact on consumer relationships with brands Learn the insights of the final part of the study conducted in partnership with the VAB from TV ecosystem expert Simon Applebaum in Halo Effect 3amp8217s Lesson TV Delivers LongerLasting Digital Life for Brand AdvertisingOver the past few years many brands have jumped on the social responsibility bandwagon and thatamp8217s a good thing However in an age of cynicism there may be a right way and a wrong way to do that Dr Christopher Boulton takes a look at the latest research that may provide some guidelines for brands in Memo to Woke Advertisers Donamp8217t Try too HardSteve Gidlow was able to get a few minutes with stars of The CWamp8217s hit show Supernatural The series finale aired this week Kudos to the entire cast crew and writers for finding ways to creep us out for 15 years Jared Padalecki and Jensen Ackles Reflect on a Remarkable 15 Seasons of SupernaturalIf the winter chill has got you in the mood this weekend check out Hallmark Channelamp8217s amp8220A Nashville Christmas Carolamp8221 Steve Gidlow sat down for an exclusive interview with Hallmark star Jessy Schram and you can hear all the inside scoop around the filming of their newest classic holiday movie in Jessy Schram on A Nashville Christmas Carol Hallmarkamp8217s New Take on the Classic Tale of ScroogeSteve Gidlow is a huge fan of Christmas movies and Hallmark so he had a good week Read Steveamp8217s take on A Godwink Christmas Second Chance First Love a title that personifies the Hallmark Channel brand Sam Page joins Hallmarkamp8217s amp8220Godwinkamp8221 Franchise with A Godwink Christmas Second Chance First LoveOriana Schwindt had the opportunity to chat with Jason Hermes vice president branded entertainment and partnerships for The Weather Channel and Entertainment Studios Learn how Hermes is able to navigate the tricky path between advertiser and content needs in For the Weather Channelamp8217s Brand Integrations the Skyamp8217s the LimitThe Village Soapbox will be taking a week off for Thanksgiving and perhaps watch the Saved by the Bell reboot on Peacock We are thankful for your readership and hope that you enjoy a safe healthy and meaningful Thanksgiving holiday A special thank you to all the frontline essential medical and vaccine research workers that have been working nonstop since the pandemic started We are deeply grateful for your serviceClick the social buttons to share this story with colleagues and friendsThe opinions expressed here are the author39s views and do not necessarily represent the views of MediaVillagecomMyersBizNetamp160

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Village Soapbox: Trump TV 2.0, Horizon Media Partners with TikTok, The CW Strategy, "Wonder Woman," Xmas Movies & More

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Jeff Minsky

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Village Soapbox: Trump TV 2.0, Horizon Media Partners with TikTok, The CW Strategy, "Wonder Woman," Xmas Movies & More

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