Fox’s annual Monday mid-afternoon Upfront presentation came off with a few firsts accomplished. First Upfront presentation originating from City Center on West 55th Street since The CW wrapped its run of Thursday morning events there earlier this decade (highlighted by a high-energy “Superstition” turn from Stevie Wonder). First Upfront presentation featuring rare in-person remarks from Fox chief executive Lachlan Murdoch. One more: first presentation to make the top attraction a combination megacontent-megachannel bundle -- Tubi -- whose ad sales revenue rose 23 percent over the first three months of 2026, on top of making more than $1 billion on ad sales a year.
Tubi, Baywatch, Drama and World Cup USA Rule Fox’s 2026 Upfront Affair
