TV Ad Spending Set to Grow 6.4% in 2014 to $78 Billion

Scroll Down for Detailed Data and ForecastsTotal TV advertising will increase 64 to 784 billion in 2014 according to a new economic forecast and report issued by MyersBizNet Of total ad spending with TV companies only 6 is currently generated through digital assets By 2020 TV companies will generate nearly 18 of their revenues through digital media as the TV business grows from 784 billion in 2014 to 93 billion in 2020 Scroll down for mediaspecific and categorybycategory spending data 2014 growth will result primarily from local TV political spending cable network growth and incremental Olympics revenues MyersBizNet forecasts cable network legacy ad spending will increase 67 and broadcast network legacy spending will grow 10 The data below includes legacy and digital spending Hispanic market data will be separately issued MyersBizNet has projected total marketing investments in 2014 will be flat Detailed 20092020 spending with all above and belowtheline media and marketing categories is available to MyersBizNet members at httpwwwjackmyerscomjackmyersspendingforecast Members can request passwords with email to maryannjackmyerscomAll Dollars in Billionsamp160amp160amp160amp160Total Cable Network TV Advertising Spending 2014Scroll down for commentaryamp160amp160amp160amp1602013amp1602014amp160amp160amp160amp160amp160amp160Total8302610amp1607302800Legacy8002500amp1606702670Digital1500110amp16020130amp160amp160amp160amp160amp160amp160Total Broadcast Network TV Advertising Spending 2014Scroll down for commentaryamp160amp160amp160amp1602013amp1602014amp160amp160amp160amp160amp160amp160amp160amp160amp160amp160 Total3501900amp1603001960Legacy521740amp1601001760Digital20160amp1602500200amp160amp160amp160amp160amp160amp160Total Local TV Station ampamp Spot TV Advertisingamp160 Spending 2014amp1602013amp1602014amp160amp160amp160amp160amp160amp160amp160Total13002100amp1609902310Legacy13802010amp1608802200Digital1000090amp1601200100amp160amp160amp160amp160amp160amp160Total Local ampamp Regional Cable TV TV Advertising Spending 2014Scroll down for commentaryamp160amp160amp160amp1602013amp1602014amp160amp160amp160amp160amp160amp160amp160420500amp160420520amp160amp160amp160amp160amp160amp160Total National Syndication TV Advertising Spending 2014Scroll down for commentaryamp160amp160amp160amp1602013amp1602014amp160amp160amp160amp160amp160amp160amp160amp160amp160100240amp160330230amp160amp160amp160amp160amp160amp160Total InteractiveVODAddressable TV Advertisingamp160 Spending 2014amp1602013amp1602014amp160amp160amp160amp160amp160amp160amp160amp160400002amp1604000230amp160amp160amp160amp160amp160amp160TOTAL TELEVISIONamp1602013amp1602014amp160amp160amp1602707370amp1606407840amp160amp160amp160amp160amp160amp160Source MyersBizNet Media Business Reportamp169 copyright 2014MyersBizNet Inc Jack Myers and employees accept no responsibility for any actions taken as a result of this forecastReferences Barclays Capital BIAKelsey CAB Carat Credit Suisse Deutsche Bank Equity Research DMA eMarketer Goldman Sachs GroupM IAB JPMorgan Chase Kantar Research Magna Global Morgan Stanley MPA Needham Research Nielsen PQ Media Alternative Media Research Series PriceWaterhouseCoopers RAB TvB UBS Verona Suhler Stevenson Communications Industry Forecast Wachovia DPAA Miller Kaplan Wedbush Zenith OptimediaExcludes Hispanic market spending Includes political revenuesThis forecast includes Olympics NFL NCAA and other sports programmingamp160If you are receiving this report you are a registered member to MyersBizNet or are receiving it as part of a registered corporate membership As a member Jack responds personally to your emails requests and comments He is available to speak at your company events In addition to Jack Myers Media Business Reports your membership underwrites MediaBizBloggerscom Women in Media Mentoring Initiative Jack Myers Wall St Report Jack Myers Video Media Report plus our exclusive industry economic forecasts trend forecasts and corporate performance research Redistribution in any form except among approved individuals within your company is prohibited As a member you have full access to all archives and reports at wwwjackmyerscom If you require your ID and password contact maryannjackmyerscom amp160

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TV Ad Spending Set to Grow 6.4% in 2014 to $78 Billion

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TV Ad Spending Set to Grow 6.4% in 2014 to $78 Billion

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