TVOT, one of the most forward thinking conferences in our industry, focused on the concept of time for this year’s New York City event. In past years, TVOT has explored how technologies such as VR would change how we use TV, how the rollout of apps and TVE would impact how we access content and how big and small data would impact how we measure everything. Time is a precious commodity, made even more precious by the continued fragmentation of consumer attention, platforms, content forms and data sources. The scarcity of time has impacted the strategies of traditional media companies and advertisers.
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