TV Syndication Offers Greatest Value, Say Ad Execs. CBS 1st Among Broadcast Nets. Adult Swim/Cartoon & Turner Sports Top Cable Values

Four national broadcast syndication companies rank among the top ten national television sales organizations for delivering quotvalue for the investmentquot according to the 26th Annual Myers Survey of Advertising Executives on National TV Sales Organization Performance which was released to Jack Myers Media Business Report subscribers last weekAmong total respondents 20th Television CBS Television Distribution and DisneyABC Domestic Television were ranked 13 for Value for the Investment among 48 sales organizations included in the survey More than 70 of respondents who were familiar with each organization identified them as a quotMarket Leaderquot or quotMarket Achieverquot 45 on a 5 pt scale Warner Bros Domestic Television ranked 7th 4th among media agency planners and buyers NBC Universal Television Syndication ranked 16th and Sony Pictures Television ranked 21st See the Top 21 Chart below ranking national TV sales organizations for Value for the InvestmentAmong broadcast networks CBSTV ranked first 4th among all 48 organizations followed by FOXTV 8th overall The leaders among cable TV networks for Value for the Investment are AdultSwimCartoon Network Turner Sports ESPN USASyFy Fox News Fox Cable Entertainment Fox Sports History ABC Family and Turner Entertainment Cinema sales rep National Cinemedia ranked 11th overall and 4th among media agency executives See chart belowThe Myers survey asked 250 advertiser and agency executives to rate those sales organizations with which they are familiar for five performance criteriaamp183 Quality Sales Team and Customer Serviceamp183 Value for the Investmentamp183 MultiPlatform Brand Extensions ampamp Integrationamp183 Effective Upfront ampamp Sales Presentationsamp183 Relevant Research Support ampamp InsightsCorporate subscribers to Jack Myers Media Business Report may access a printfriendly copy of the 130page report here Jack Myers Media Business Report 2011 Survey of Advertising Executives on National TV Sales Organization Performance VALUE FOR THE INVESTMENT Rating as Market LeaderAchiever 45 on 5 pt Scale amp160 amp160 1 20th Television Syndication 2 CBS Domestic Distribution Syndication 3 DisneyABC Domestic Television Syndication 4 CBSTV 5 Adult SwimCartoon Network 6 Turner Sports 7 Warner Bros Domestic TV 8 FOXTV 9 ESPN Customer Marketing ampamp Sales 10 USASyfy 11 National Cinemedia 12 Fox News 13 Fox Entertainment Cable 14 Fox Sports 15 History 16 ABCTV 17 ABC Family 18 NBC Universal Television Syndication 19 Turner Entertainment Sales TBSTNT 20 Screenvision 21 Sony Pictures Television amp160 amp160 Based on total respondents familiar with each organization 48 national TV sales organizations were rated and ranked Full report data is available exclusively to subscribers of Jack Myers Media Business Report Survey conducted FebruaryMarch 2011 among 243 prequalified National TV Advertising DecisionMakers from advertisers and agencies Respondent base varies based on percent of respondents familiar with and rating each organization USE OF THIS DATA FOR MARKETING ANDOR PROMOTIONAL PURPOSES IS RESTRICTED EXCLUSIVELY TO CORPORATE SUBSCRIBERS TO JACK MYERS MEDIA BUSINESS REPORT FOR MORE INFORMATION CONTACT jmjackmyerscomYou are receiving this email as a corporate subscriber to Jack Myers Media Business Report Redistribution in any form except among approved individuals within your company is prohibited As a subscriber you have full access to all archives and reports at wwwjackmyerscom If you require your ID and password contact maryannjackmyerscom

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TV Syndication Offers Greatest Value, Say Ad Execs. CBS 1st Among Broadcast Nets. Adult Swim/Cartoon & Turner Sports Top Cable Values

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TV Syndication Offers Greatest Value, Say Ad Execs. CBS 1st Among Broadcast Nets. Adult Swim/Cartoon & Turner Sports Top Cable Values

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