TV Trends: Internet-Connected Devices = 8.5% of P18-49 Viewing -- Pivotal Research

We have analyzed trends associated with the use of television alongside commercial share trends for national media owners in the United States through the end of the calendar month of July 2016 (covering the period running from July 1 to July 31 rather than the broadcast month, which ran from June 27 to July 1). Associated data including time-shifted viewing and commercial impression data for this period became available from Nielsen on Monday.