TV Trends Sept. 2016: Viewing Stable to Up, Commercial Loads Rising -- Pivotal Research

We have analyzed trends associated with the use of television alongside commercial share trends for national media owners in the United States through the end of the calendar month of September 2016 (covering the period running from September 1 to September 30 rather than the broadcast month, which ran from August 29 to September 25). Complete data including time-shifted viewing and commercial impression data for this period became available from Nielsen on Monday.