In efforts to study a given television network or network group, ratings tend to capture the bulk of focus in the press and among investors. However, audience reach can be an equally important barometer of health. In this note we review reach data for major English-language national TV networks during the month of October 2016 among households, people 2-99, people 2-17 and people 18-34.
TV Trends: TV Networks’ Reach Metrics - October 2016 -- Pivotal Research Group
![TV Trends: TV Networks’ Reach Metrics - October 2016 -- Pivotal Research Group](/media/articles/Wall_Street_analysts-iStock_000018600766Small_KYEwIZA.jpg.550x380_q85_box-11%2C0%2C829%2C569_crop.jpg.webp)