In efforts to study a given television network or network group, ratings tend to capture the bulk of focus in the press and among investors. However, audience reach can be an equally important barometer of health. In this note we review reach data for major English-language national TV networks during the month of October 2016 among households, people 2-99, people 2-17 and people 18-34.
Enjoying This Commentary? There's More to Love
Subscribe to MediaVillage to receive email alerts featuring the latest content on advertising, media/TV, and marketing strategies and trends, including exclusive The Myers Report research findings.