Is that a new car smell that I am smelling? Well, there is something new in the air and it smells like positive change. This year we will see digital dollars shift to TV -- yep, you heard that right, TV will not be the victim as dollars shift to streaming. Due to changes in privacy, cookies and other factors, digital dollars are beginning to shift from digital to CTV and streaming audio.
TV Will Not Be the Victim as Dollars Shift to Streaming
