Twitter Plays Catch-Up with More Live Sports Streaming

Twitter's plans to expand live streaming of major sports events, reported by Recode, is a much-needed strategy if the company hopes to regain its luster on Madison Avenue. Among 13 leading digital media companies, Twitter ranks 11th for offering innovative and creative opportunities and 12th among senior advertising decision-makers for providing engaging content worthy of premium pricing, according to a new survey of advertiser and agency executives conducted by MyersBizNet.