Twitter: Value or Waste of Time? - Uwe Hook

Do you suck at Twitter There are many things I don39t like about Twitter the platitudes the public handshaking and showboating the Sisyphuslike race to follow and unfollow just to follow againAs an avid user of Twitter the great outweighs the bad The connections you develop over time the amazing discovery of content and the immediacy of the platformYou tweet too much You don39t tweet enoughWhile Twitter is a new platform made for pull marketing it still pays to apply the basics of push marketing be consistent be in the market and repeat your messages I tend to tweet 20 times a day 34 times pushing blog posts It works I see clicks on the blog throughout the day some people are more inclined to read new content in the morning and others are more interested late night Add to it that almost 40 of my Twitter followers live outside the US and it becomes almost impossible to plan the perfect schedule for the audienceOne measure of success are the number of clicks to posted links and the amount of sharing in my social graph The other impactful metric is the growth of a community If you don39t grow you39re destined to fail Both measures of success tend to change the mindset of many people They hunker down tweet even more often repeat their messages more often and be constantly around and in people39s facesShould you be great on TwitterRepeating your tweets and being in the face of your followers constantly makes you great at Twitter But does it benefit your business You can cram your feed with content all day long and get the most out of Twitter How does this impact your business the bottom lineYou have to make your own use caseYou39re a fool if you want to be good at Twitter You want to be good at your business To be good at Twitter you need tweet more spend more time on the platform be completely immersed To utilize Twitter as tool for business success you have to find a balance Twitter is a great tool to connect to find new opportunities to showcase your thought leadershipIt39s hard not to get sucked into the numbers game It39s easier when you remind yourself that most of the numbers are irrelevant What39s relevant what you get out of your Twitter presence For some it39s about numbers and shouting For me it39s about quality and sharingTwitter is what you make of itUwe Hook is the CEO and CoFounder of BatesHook Inc wwwbateshookcom and a veteran of the advertising and marketing industry with the goal of building connections between people and brands Uwe can be reached at uwebateshookcomRead all Uwe39s MediaBizBloggers commentaries at SubversionsCheck us out on Facebook at MediaBizBloggerscomFollow our Twitter updates MediaBizBloggerThe opinions and points of view expressed in this commentary are exclusively the views of the author and do not necessarily represent the views of MediaBizBloggerscom management or associated bloggers MediaBizBloggers is an open thought leadership platform and readers may share their comments and opinions in response to all commentaries

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Twitter: Value or Waste of Time? - Uwe Hook

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