The company just completed a $9.25 million round of new financing led internally and all existing investors participated: Avalon Ventures, Time Warner Investments, Union Square Ventures and founder Dave Morgan. Mr. Morgan, the company's CEO, says, "The business has been growing very well and we raised the money to continue to build out our TV ad data platform and our ad sales team. Now, with anonymous viewing data from more than 16 million set-top boxes distributed across the US (80,000,000 hours of viewing every day), and data from all advertisements that are shown (55,000+ every day), we have the largest and most current TV ad viewing database in the world."
Two Items of Note from Simulmedia
