UM, a global media agency network of IPG Mediabrands, announced an industry-first partnership with Roku, Inc., the #1 TV streaming platform in the U.S., Canada, and Mexico*, that will provide the agency and its sister agencies exclusive solutions to measure unrated, minority-owned networks for the first time. The deal provides planning and investment teams with access to critical linear TV data ahead of the 2023 TV Upfronts, giving smaller, minority-owned networks opportunity alongside larger, rated networks.
UM and Roku Partner to Increase Equity for Minority-Owned Networks Ahead of TV Upfronts
![UM and Roku Partner to Increase Equity for Minority-Owned Networks Ahead of TV Upfronts](/media/articles/press_release_-laptop-computer-with-pixel-e-mail-icon_zkGDatS_graphic_stock_nK4wEsc.jpg.550x380_q85_box-0%2C0%2C4740%2C3291_crop.jpg.webp)