Warner Bros. Discovery today announced it will launch two new streaming advertising products with the connected TV technology company, BrightLine. The announcement comes timed to the company's Upfront presentation on May 18. The two new advanced advertising products, Click-to-Contact and Viewer's Choice, will be available on discovery+ beginning in Q4 2022 and will be offered to clients in the 2022-23 Upfront season.
Enjoying This Commentary? There's More to Love
Subscribe to MediaVillage to receive email alerts featuring the latest content on advertising, media/TV, and marketing strategies and trends, including exclusive The Myers Report research findings.