Has your curiosity ever led you to question why we consume the media in the way we do? For example, why does someone decide to watch TV for a whole evening rather than curl up by the fire and read a good book?
Hailing from London, Graeme joined UM New York in 2006. At UM, his clients include Johnson & Johnson, BMW and MINI.
In 2010, Graeme’s multivariate modeling won the Gold Award for Research from the Word of Mouth Marketing Association whic...