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UM’s Kathy Doyle on the Challenges Agencies Face Today

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UM’s Kathy Doyle on the Challenges Agencies Face Today

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Charlene Weisler

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WomenAdvancing Media Insights
680 44 14

Kathy Doyle, Executive Vice President, Managing Partner of Universal McCann, had an unlikely path to a career in advertising. Having switched her college major from business to education and finding that there were no teaching jobs upon graduation, she began tending bar at a TGI Fridays. Luckily this bar was located between two advertising agencies where Kathy came into contact with agency executives. One, Jack Ryan from Burnett, would from time to time offer entry level opportunities to restaurant employees. Kathy soon found herself in the accounting department at Burnett. “It was a weird career path to advertising but a happy one,” she recalls. My interview with her follows.

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Charlene Weisler

Charlene Weisler is a media research executive and MediaVillage columnist with experience that spans broadcast, cable, off-platform, non-linear, and broadband. She shares her expertise in set-top box data, SEO, metrics creation, and behavioral psychography i… read more

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Home The People
The People

MediaVillage “The People” is where the advertising and media community comes to life. Explore the stories, beliefs, commitments, and passions that inspire and motivate the diverse people who work day-to-day advancing their personal growth and business success. Follow “The People” columnists and hosts to discover your community and connect with your people. Follow our social network @AdvDiversity

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