Uncover The Perfect Environment For Your Advertising - DailyTRA

When discussing return on investment in media everyone wants to see their numbers go up but when you use old metrics to plan your advertising campaign there is likely some inherent waste that comes with your investment In the example below using TRAamp8217s Media TRAnalyticsamp174 advertisers are able to see which products indexed with the highest Purchaser Rating Pointsamp8482 PRPamp8482 amp8211 thus providing them with the information needed to plan and execute the best TV ad campaigns for their media dollars Using this knowledge advertisers are able to target the programs that reach their desired brand or category buyers with the right messages at the right time producing The Right Audienceamp174 for their products Products such as Soup Salty Snacks ampamp Popcorn Deodorant Hand ampamp Body Lotion and Facial Tissue are all products viewers of The Good Wife purchase which makes it an environment worth consideration for advertisers such as Campbellamp8217s Smartfood Nivea Kleenex and other advertisers in these categories Only with TRA Media TRAnalyticsamp174 advertisers and agencies can receive vital information to help drive their ROI To find out more please visit wwwtraglobalcom

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