Social media over the past decade has transformed the online world. Today, innovation in media is beginning to tilt away from online toward digitally enabled physical places and experiences, moving many online applications into a new context. What’s driving this new web-enabled reality? The speedy, networked rollout of an estimated 1.5 million digital out-of-home (DOOH) displays in the U.S. is creating a new platform for online experiences previously relegated to laptops and mobile phones.
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