Univision Communications, Inc. Launches New Campaign "United We Stand, Together We Grow" Press Release of the Week

NEW YORK FEBRUARY 29 2016 amp8211 Univision Communications Inc UCI the leading media company serving Hispanic America announced the launch of a new marketing campaign amp8220United We Stand Together We Growamp8221 to showcase the multimedia Companyamp8217s position of standing united with its growing influential multicultural audience and will serve as its message platform across the company for the year as well as the theme for UCIamp8217s Upfront presentation to advertisers at 11 am on Tuesday May 17th 2016 at the Lyric Theatre in NYamp160Aimed at reaching the Companyamp8217s distribution advertising and marketing partners the campaign highlights UCIamp8217s core differentiators young and influential viewers massive unduplicated reach and commitment to serving the needs of its multicultural viewers amp8211 bilinguals millennials diehard novela devotees sports fans political and news junkies or just lovers of entertaining multiplatform content In a marketplace of continued audience fragmentation amp8220United We Stand Together We Growamp8221 illustrates UCIamp8217s unbeatable formula for reassembling and reaching the influential US Hispanic population with its unmatched scale and proven contentamp160amp8220The Univision story is a unique one that no other media company hasamp8221 said Jessica Rodriguez executive vice president and chief marketing officer UCI amp8220Our amp8216United We Stand Together We Growamp8217 campaign illustrates our ability to reach high value multicultural consumers in the US by delivering on our unyielding mission to inform entertain and empower our audience anywhere anytime With fun and inspirational creative this campaign demonstrates Univisionamp8217s unique ability to help our marketing partners deliver sustained business growthamp8221amp160Keith Turner UCIamp8217s president of Advertising Sales and Marketing added amp8220Hispanics are one of the fastest growing demographics of the US population and we are the best partner for advertisers seeking to reach this audience amp8211 today and in the future We inspire loyalty among our young influential digitally savvy audience which allows us to deliver results for advertisers across our multiplatform distribution networkamp8221amp160The campaign which was led by UCIamp8217s EVP of Marketing and Content Partnerships Jennifer Ball and features concepts developed by the Our Man In Havana agency and designs by Blanco Lorenz will include out of home billboard displays in key markets as well as print digital and enewswire advertisementsAbout Univision Communications IncUnivision Communications Inc UCI is the leading media company serving Hispanic America The Company a leading content creator in the US includes Univision Network one of the top five networks in the US regardless of language and the mostwatched Spanishlanguage broadcast television network in the country available in approximately 93 of US Hispanic television households UniMamp225s a leading Spanishlanguage broadcast television network available in approximately 87 of US Hispanic television households Univision Cable Networks including Galavisiamp243n the mostwatched US Spanishlanguage cable network as well as UDN Univision Deportes Network the mostwatched US Spanishlanguage sports network Univision tlnovelas a 24hour cable network dedicated to telenovelasamp160 ForoTV a 24hour Spanishlanguage cable network dedicated to international news and an additional suite of cable offerings De Pelamp237cula De Pelamp237cula Clamp225sico Bandamax Ritmoson and Telehit Univision Television Group which owns 59 television stations in major US Hispanic markets and Puerto Rico digital properties consisting of online and mobile websites and apps including Univisioncom the most visited Spanishlanguage website among US Hispanics UVideos a bilingual digital video network and Uforia a music application featuring multimedia music content and Univision Radio the leading Spanishlanguage radio group in the US which owns and operates 67 radio stations including stations in 16 of the top 25 US Hispanic markets and Puerto Rico UCIamp8217s assets also include a minority stake in El Rey Network a 24hour Englishlanguage general entertainment cable network and a joint venture with DisneyABC Television Network for Fusion a 24hour Englishlanguage news and lifestyle TV and digital network Headquartered in New York City UCI has television network operations in Miami and television and radio stations and sales offices in major cities throughout the United States For more information please visit Univisionnet The opinions and points of view expressed in this commentary are exclusively the views of the author and do not necessarily represent the views of MediaVillagecom MyersBizNet Inc management or associated bloggers

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Univision Communications, Inc. Launches New Campaign "United We Stand, Together We Grow" Press Release of the Week

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