Univision Deportes’ Pitch Extends Across Many Futbol Fields

Carlos Deschapelles, Executive Vice President of Multimedia and Sports Sales at Univision, has seen soccer transform in the U.S. this decade.  While there has always been a core group of fanáticos, Deschapelles said the embrace of the beautiful game has broadened beyond Hispanics, who over-index in their passion for futbol.  “It’s amazing how much the market has changed,” he told me. “Now, you hear more and more people saying ‘Did you see that goal?’”