Carlos Deschapelles, Executive Vice President of Multimedia and Sports Sales at Univision, has seen soccer transform in the U.S. this decade. While there has always been a core group of fanáticos, Deschapelles said the embrace of the beautiful game has broadened beyond Hispanics, who over-index in their passion for futbol. “It’s amazing how much the market has changed,” he told me. “Now, you hear more and more people saying ‘Did you see that goal?’”
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