As the advertising industry evolves in 2025, Omnicom Media Group’s Omni platform is emerging as a key player in data-driven media planning and buying. With its advanced AI capabilities, cross-channel measurement tools, a focus on personalization, and new collaborations with Google and Meta, Omni aims to redefine the competitive landscape. How does it compare to rival platforms like Publicis’ Epsilon PeopleCloud, WPP’s mPlatform, Dentsu’s Merkle M1, and IPG’s Acxiom and MAGNA? The latest white paper from The Myers Report examines this battle for dominance, providing a detailed analysis of each platform’s strengths, weaknesses, and future outlooks.
Unveiling the Future of Agency Media Platforms: Omnicom’s Omni vs. the Competition - White Paper
