UP Entertainment Keeps on Shining During the Upfront

The world has seemed a little darker the past 14 months. But through all the chaos, UP Entertainment's linear TV networks have been a light, serving up positive programming for audiences looking for a break from the doom-and-gloom raging elsewhere on the dial. "We promise to uplift you every day," says Lisa Fischer, head of ad sales for UPtv and AspireTV. By uplifting its viewers with feel-good programming like Bringing Up Bates as well as the aspireMKTPLC, the networks have also seen their ratings lift even in a time of increasingly fractured linear audiences.