Upfront News and Views: TV One's Theme Nights and Multimedia Ad Opportunities

For its first such public event since 2012, new TV One president Brad Siegel declared off the bat that a new era of plenty is underway – “plenty” referring to original series, made-for movies and specials offered year-round. To viewers, that initiative will be showcased under four theme nights: Sundays and Wednesdays for unscripted work, Thursdays for comedy and Saturdays for original movies, music and award specials. "This network will soar to new heights this year and next year," Siegel declared. Under this area, advertisers will be invited to develop multimedia combo deals with other properties from parent Radio One, involving radio programming and Web arrangements with unit Interactive One. University Of Phoenix is an early client, highlighted via a vignette played during the NAACP Image Awards.