Upfront Reviews: Fox Hispanic Media, TVGN

Fox Hispanic MediaVenue Location05 near the corner of 10th Ave and W 34th St At first sight this building didn39t look like the place to be worn on the outside next to an outdoor parking lot one door and up one stairway Inside at the top of the stairs it was a different story amp8211 a bright central room where attendees could pick how to sit among posh sofas tables and chairs Soy dumplings were among the appetizers on hand plus a hot dog stand was close by in another room Grade 35 JacksPresentation A twoparter for MundoFox Fox Deportes Fox Life and Nat Geo Mundo Fox39s quartet of Spanishlanguage networks For less than a halfhour ad sales executive vice president Tom Maney and senior vice president Juan Vallejo reviewed the significant viewer and sponsorship increases on each channel over the past year in rapidfire fashion backed up by videos and slides Marketing vice president Paul Laureano served as quotroving reporterquot in the audience offering additional commentary and giving answers to a preevent attendee survey Main point quotThe consumer is shifting their viewing options just as you should shift your advertising optionsquot Maney said In part two attendees were invited to check out exhibits for each network scattered around the floor or stay seated and root for contestants on a simulation of popular MundoFox game show 100 Latinos Dijeron 100 Latinos SaidFamily Feud with host Marco Antonio Regil The choices included cohosting Fox Deportes39 Central Fox making the ultimate mojito the Fox Life way or solving Brain Games Grade 45 JacksNews Not one sentence on what39s new and forthcoming from any of these channels Another big surprise No mention during the Fox Deportes segment of its milestone live Super Bowl simulcast earlier this year a longawaited first for Spanishlanguage TV Grade 0 JacksHost Year after year Maney is among the more engaging and personable speakers on the upfront beat Vallejo and Laureano did well while Regil remains a terrific gamevariety show talent in either Spanish or English Grade 4 JacksOverall Grade 4 Jacks The format39s a keeper Now add a generous helping of newsamp160TVGNVenue Ninthfloor suite at Ace Hotel near the corner of Broadway and W 29th St Posh room for the channel formerly known as TV Guide Network coowned by CBS and Lionsgate to gather some journalists at a breakfast table French toast and cantaloupe were on the menu Grade 4 JacksPresentation Momentum with ratings and original programming introductions are the main headlines TVGN president Brad Schwartz invited this crowd to remember quotWe are catering to super fans of entertainment super consumersquot Schwartz noted quotFor them TV has never been more exciting These fans are more obsessive with TV than everquot In the months ahead his channel will supplement entertainment news coverage including red carpet activity at award ceremonies with nonfiction series about celebrities offtube screen or stage Original scripted series given the resources of CBSLionsgate are on the longterm agenda quotWe39ll get therequot added Schwartz quotNow we need to develop this brandquot Best outlook for breaking into scripted 2016 Grade 45 JacksNews More than 400 hours of new programming will run throughout 2014 and early 2015 Up first The Sorrentinos highlighting the Jersey Shore afterlife of Mike quotThe Situationquot Sorrentino and his family and Rock This Boat featuring New Kids On The Block performing on a weeklong cruise Schwartz sees Rock as an ongoing franchise involving other music acts Popsugar Now the early weeknight halfhour based on the popular Web site that launched for a limited run earlier this year becomes a permanent feature Among series under consideration Sing It On acappella groups involved in the top US championship Soap Town former daytimeprimetime serial actors try to launch a new series and Jet to the Set travel hotspots around the globe Grade 45 JacksHost Schwartz was personable and enthusiastic about TVGN and its future Grade 45 JacksOverall Grade 45 Jacks Clicked on all elementsThe opinions and points of view expressed in this commentary are exclusively the views of the author and do not necessarily represent the views of MediaBizBloggerscom management or associated bloggers MediaBizBloggers is an open thought leadership platform and readers may share their comments and opinions in response to all commentaries

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Upfront Reviews: Fox Hispanic Media, TVGN

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Upfront Reviews: Fox Hispanic Media, TVGN

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