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Upfront Update: Programmatic (to a Degree) Ahead for NCC

By Simon Applebaum October 26, 2015 Tomorrow Televised Archives
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Late winter and spring represent primetime for the majority of companies presenting Upfront/NewFront showcases in New York City. Not so with NCC Media, the advertising sales rep firm handling local and national spot buys for multichannel distributors. NCC prefers to show off its intentions in mid-fall and did so again last Thursday.

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Simon Applebaum

Simon Applebaum is a contributing writer for MediaVillage.com on all things television. Simon also is the producer/host of Tomorrow Will Be Televised, the radio program all about TV which begins its 10th season next month. Tomorrow runs twice-weekly on Blo... read more

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