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About us

Upfront Update: Programmatic (to a Degree) Ahead for NCC

Author

Simon Applebaum

Publish date

October 26, 2015

Channel

Tomorrow Will Be Televised

Archived in

Upfronts/NewFronts

Late winter and spring represent primetime for the majority of companies presenting Upfront/NewFront showcases in New York City. Not so with NCC Media, the advertising sales rep firm handling local and national spot buys for multichannel distributors. NCC prefers to show off its intentions in mid-fall and did so again last Thursday.

Simon Applebaum

Simon Applebaum has covered the TV medium for more than 38 years. Now a regular MediaVillage columnist, he produces and hosts Tomorrow Will Be Televised, a program all about TV, now in its 12th year. Previously, he was a senior editor for various TV-centric … read more