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photo Simon Applebaum October 26, 2015

Upfront Update: Programmatic (to a Degree) Ahead for NCC

Channel Tomorrow Televised
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Upfronts/NewFronts
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Late winter and spring represent primetime for the majority of companies presenting Upfront/NewFront showcases in New York City. Not so with NCC Media, the advertising sales rep firm handling local and national spot buys for multichannel distributors. NCC prefers to show off its intentions in mid-fall and did so again last Thursday.

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Simon Applebaum

Simon Applebaum has covered the TV medium for more than 35 years.  A recurring MediaVillage columnist, he produces and hosts Tomorrow Will Be Televised, the program all about TV now in its 11th year. Tomorrow runs live Mondays and Fridays at 3 p.m. Ea... read more

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