Upfront: Where’s the Value?

As Upfront/Newfront presentations and parties wind to a close this week and the deal-makers get down to business, which television companies are best positioned to capture share? In the MyersBizNet annual survey of advertising executives released earlier this year, 300 agency and advertiser decision-makers rated 70 TV organizations on six performance criteria, including “network(s) deliver value for the investment.” Based on respondents rating each network 4/5 on a five point scale, Hispanic competitors Univision and NBCU Hispanic (Telemundo) are especially well positioned, along with national TV syndication companies, cinema and sports media. Among cable networks, ABC Family, Viacom Music & Entertainment, Turner Young Adults (Emerging Consumers) and AMC/We/IFC were rated as having the greatest perceived value for the investment.