For play-by-play accounts and reviews of NewFront and Upfront presentations, link here to read Simon Applebaum's commentaries. Download this Upfront white paper in PDF form below.
UPFRONT WHITE PAPER: The Evolution and Current Relevance of the Upfronts in Television Advertising. The Myers Report.
![UPFRONT WHITE PAPER: The Evolution and Current Relevance of the Upfronts in Television Advertising. The Myers Report.](/media/articles/image-cover-1715623832224.550x380_q85_box-0%2C468%2C2880%2C2468_crop.png.webp)