One of the summer's finest annual traditions, the U.S. Open tennis tournament, is as hot for brands as the August heat is for the players and fans.. The tournament is basically a two-week festival for the sport and for New York City. .I've had the pleasure of spending many hours in the hallowed ground of Arthur Ashe Stadium, located in the Billie Jean King Tennis Center (BJK) in Queens, N.Y. .Having had the privilege of working at Tennis Channel and being credentialed for three of these 16-day events, I know how grueling the U.S. Open is.
Enjoying This Commentary? There's More to Love
Subscribe to MediaVillage to receive email alerts featuring the latest content on advertising, media/TV, and marketing strategies and trends, including exclusive The Myers Report research findings.