It is no coincidence USA TODAY NETWORK announced that it doubled down on its commitment to digital video production at virtually the same time eMarketer released its forecast of double digit growth in 2016 video ad spending, as both companies have been anticipating this marketplace trend. In fact, eMarketer now projects that in 2016 video ad spending will reach $10.3 billion or 14.3% of total digital, a number that is expected to grow to 15.1% in 2017.
Enjoying This Commentary? There's More to Love
Subscribe to MediaVillage to receive email alerts featuring the latest content on advertising, media/TV, and marketing strategies and trends, including exclusive The Myers Report research findings.