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Cadent's Rachel Herbstman on Using Data to Make Addressable TV Smarter

Cadent's Rachel Herbstman on Using Data to Make Addressable TV Smarter

Author

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Charlene Weisler

Publish date

April 17, 2019

Channel

Cadent InSites
22 34

Rachel Herbstman always had an interest in advertising and psychology and discovering, as she explained, "why people make the decisions that they make and how brand packaging and commercials impact decisions."  Her first job out of college was in performance-based buying at a DR agency, "focusing on performance-based KPIs, as well as branding and efficiency," and then on to Modi Media, a division of GroupM.  "It was one of the only agencies that had a centralized unit for advanced TV," she noted.  In her current role as Senior Director of Platform Analytics at Cadent, she is able to fully explore her interest in consumer behaviors through the use of granular data.

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Charlene Weisler

Charlene Weisler is a media research executive and MediaVillage columnist with experience that spans broadcast, cable, off-platform, non-linear, and broadband. She shares her expertise in set-top box data, SEO, metrics creation, and behavioral psychography i… read more

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    Home Knowledge Exchange
    Knowledge Exchange

    A B2B Solutions Marketplace, where you can search more than 15,000 original thought leadership commentaries, articles, white papers, podcasts and videos on all things media, marketing and advertising.

    Read member content
    #

    Behind-the-scenes in Hollywood. Exclusive interviews, reviews and insights.

    Go to page
    #

    For three decades, TMR has been the leading resource for B2B Market Intelligence and forecasts on advertising, media and marketing.

    Go to page
    #

    Watch, Listen and Learn reflects our commitment to a robust educational program, particularly access to online learning tools, which are key in attracting and retaining quality employees and delivering knowledge to clients and prospects.

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    Building an intersectional network of professionals, educators, non-profits to advance diversity in media, marketing and advertising.

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