Music video network Vevo is aiming to attract savvy marketers that are eager to connect with multicultural audiences -- those who know that the more authentic those engagements are, the better. Aligning with Asian American and Pacific Islander (AAPI) Heritage Month in May, Vevo has launched API Amplified, which targets Asian American and Pacific Islander viewers -- a product that will continue on into the future once the Heritage celebrations end. And it has other special multicultural initiatives that are either planned or already up and running.
Enjoying This Commentary? There's More to Love
Subscribe to MediaVillage to receive email alerts featuring the latest content on advertising, media/TV, and marketing strategies and trends, including exclusive The Myers Report research findings.