Vevo Homecoming: An Exclusive Digital Upfront Experience for 2020 with Special Guest Katy Perry

Vevo39s upfront will feature an introduction from international superstar Katy Perry who recently premiered 39Daisies39 the first video from her forthcoming album Katy will speak to the importance of the music video as a way of connecting with her fans how artists are adapting to the current situation and how the music must go onAs custodians of the music industry39s most premium video content Vevo reaches 148M Americans every month bringing fans the world39s biggest celebrities when where and how they want them And today no screen is seeing a greater surge in Vevo viewership than the television which has seen an increase of over 20 since March of this year with 61M viewers exclusively engaging on connected TV screens Whether working or remaining at home music videos have become an even more important part of how we experience and connect meaningfully with the artists we loveCommenting on this growth and the return of music videos to the living room Vevo39s President Sales and Distribution Kevin McGurn saidquotWe are witnessing a demand for our music video content that has not been seen in decades firmly aligning us with the foundational pillars of entertainment consumption Our content is always on never postponed never cancelled This is a unique Upfront season and we couldn39t be more excited to have Katy Perry join us to validate the enduring relevance of the music video for our advertising partners and the artists community alikequotKaty Perry is Vevo39s mostviewed female artist of all time Her music has earned a staggering 191B views across her 30 official music videos 21 of which have over 100M global lifetime views Most recently Katy released her new single 39Daisies39 from her muchanticipated 5th studio album out August 14th on Capitol RecordsquotThis album is about me finding my resilience and that39s what we must do right nowquot said Katy Perry quotThe show must go on and we need to get innovativequotABOUT VEVOVevo is the world39s largest allpremium music video provider offering artists a global platform with enormous scale through its distribution partners Vevo connects artists with their audience globally via music videos and original content bringing their music to life visually Vevo works with emerging artists providing them with a platform of global scale and reach to find and grow their audience Reaching 26 billion monthly views globally Vevo has over 450000 music videos in its catalogueABOUT KATY PERRYSince Katy Perry39s Capitol Records debut in 2008 with One of the Boys she has racked up a cumulative 40 billion streams alongside worldwide sales of over 45 million adjusted albums and 135 million tracks with her albums One of the Boys Teenage Dream PRISM and Witness and her latest singles amp8211 Goldcertified quotNever Really Overquot quotNever Worn Whitequot quotSmall Talkquot and quotHarleys In Hawaiiquot Views of her 2013 video quotRoarquot recently surpassed three billion amp8211 making Katy the first female artist to reach this milestone Katy was also the first female artist to have four videos surpass a billion views each Her videos for quotFireworkquot and quotLast Friday Nightquot have over one billion views while quotDark Horsequot has surpassed the 27 billion mark Katy39s 2015 Super Bowl performance is the highest rated in the event39s history She is one of only five artists in history to have topped 100 million certified units with their digital singles amp8211 and the firstever Capitol Records recording artist to join the elite RIAA 100 Million Certified Songs club Aside from being one of the bestselling musical artists of all time Katy is an active advocate of many philanthropic causes In 2013 Katy was appointed a UNICEF Goodwill Ambassador as a result of her commitment to improving the lives of children worldwide From traveling to Vietnam and Madagascar to highlight the needs of some of the world39s most vulnerable children to empowering girls and supporting adolescents living with HIVAIDS as well as raising awareness for UNICEF39s emergency relief efforts Katy has used her powerful voice to advocate for children and support UNICEF39s mission to ensure every child39s right to health education equality and protection She was awarded with the Audrey Hepburn Humanitarian Award in 2016Click the social buttons to share this story with colleagues and friendsThe opinions expressed here are the author39s views and do not necessarily represent the views of MediaVillagecomMyersBizNetamp160

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Vevo Homecoming: An Exclusive Digital Upfront Experience for 2020 with Special Guest Katy Perry

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