Vevo Partners With TVision to Track Engagement for its Streaming Video Content

TVision the leader in TV performance metrics and Vevo the world39s largest allpremium music video provider today announced a partnership in which TVision39s data helps Vevo understand how viewers engage with their contentUsers watch more than 11 billion hours of Vevo music videos per month and engage with 450000 videos across YouTube Roku Apple TV and more But these impressive numbers only tell part of the story for Vevo39s brand clients that seek the best advertising opportunities To understand the true value of an ad it is necessary for brands to know if viewers are in the room and paying attention to streaming content TVision39s data goes several levels deep to identify how long viewers stay engaged with the videos viewer demographics and how viewers watch videos including coviewing and bingeingquotAs music videos return to traditionally linear environments helping clients better contextualize viewing experiences through measurement and insight is of paramount importance to Vevo39s missionquot says Bryon Schafer SVP Research Vevo quotThe partnership with TVision provides unique insights into audience behavior and the data we have seen so far have been compellingquotTVision measures Viewability and Attention for every second of content and advertising TVision39s optin privacy safe panel is demographically representative of the United States The company39s technology detects when a person is in the room who the viewer is and where their eyes are focused That data is captured secondbysecond and reported anonymously to help brands networks platforms and agencies understand how viewers engage with their content For Vevo TVision39s data shows thatVevo39s videos keep viewers in the room Vevo overindexes for viewers staying in the room when compared to typical linear contentIn addition to being more engaged Vevo39s audience is younger than the average linear television audience67 of all Vevo viewing sessions are coviewed meaning more than one person is in the roomVevo viewers are dedicated and frequently binge watch three or more videos in a single sessionquotAdvertisers are asking for deeper more effective data from video platforms and content providers in order to create and optimize their media buysquot says Luke McGuinness President of TVision quotI39m excited to partner with Vevo and help brands reach highlyengaged viewers like those engaging with Vevo39s streaming contentquotThe Vevo and TVision partnership brings the next level of granular audience engagement data to the music platform39s brand advertisers Learn more in this BeetTV segmentAbout VevoVevo is the world39s largest allpremium music video provider offering artists a global platform with enormous scale through its distribution partners Vevo connects artists with their audience globally via music videos and original content working directly with them to find unique ways to bring their music to life visually Vevo also works with emerging artists providing them with a platform of global scale and reach to find and grow their audience Reaching 26 billion monthly views globally Vevo has over 450000 music videos in its catalogueAbout TVisionTVision is the leading TV performance metrics company TVision measures what was once unmeasurable how people really watch TV Marketers and Media Sellers access TVision39s TV performance metrics via its software as a service platform TVision39s customers include some of the world39s largest brand advertisers and TV networks TVision is headquartered in New York City with offices in Boston and Japan TVision was recently named to Business Insider39s list of the Hottest AdTech companies of 2019Click the social buttons to share this story with colleagues and friendsThe opinions expressed here are the author39s views and do not necessarily represent the views of MediaVillagecomMyersBizNet

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Vevo Partners With TVision to Track Engagement for its Streaming Video Content

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Vevo Partners With TVision to Track Engagement for its Streaming Video Content

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