In September, music video network Vevo announced a partnership with TelevisaUnivision's Spanish-language streaming platform, ViX. The deal brings viewers multiple free ad-supported streaming TV (FAST) channels, featuring music videos from popular Latin artists 24/7. The timing aligned perfectly with Hispanic Heritage Month, which kicked off mid-September -- and with global audiences currently craving the latest music videos from the world's second most popular music genre, Latin (according to Vevo's internal analytics). The FAST channels include Vevo Latino and Vevo Reggaeton & Trap. Additional channels, Vevo Regional Mexicano and Vevo Íconos Latinos, are currently in development, launching this month (October 2022). More are on the horizon.
Vevo's Partnership with ViX Turns Up the Volume on Latin Music
