Viacom Velocity Unlocks Emotional Analysis for Marketing Campaigns

Viacom’s Lydia Daly, Vice President of Social Media for Velocity, spent most of her career to date in agencies. Two years ago she joined Viacom Velocity, the award-winning integrated marketing and creative content team and her work looks at the amplification, measurement and distribution of digital and social media for marketing campaigns.  Her focus on social media research has led to a range of groundbreaking projects and a recent collaboration with Canvs in emotion-based research. How does Velocity track emotions in campaigns and how does Viacom use that to help their clients? Lydia explains it all here.