Video: Before You Book Your Flight

A new study from Shofields in the UK asked Millennials how they decide where to take a vacation Turns out that more than 40 said that how Instagrammable the trip will be is the biggest deciding factor It beat out things like opportunities for sightseeing experiencing local cuisine and moreNow in some ways itamp8217s not surprising that how nice a place looks would help determine if you go there But for brands itamp8217s important to recognize how this fits into a couple different trendsFor one today more Millennials view what they post on social media as a better representation of who they are versus things like the clothing they wear or what car they drive Our content has become the badge of who we are and what we want to project to the worldAnd two this follows another trend that weamp8217ve been tracking called 21st Century Success While the traditional American Dream was about owning a home working a wellpaid job and keeping up with the neighbors some of todayamp8217s generations have a different definition As salary starts to take a backseat to worklife balance and job satisfaction thereamp8217s been a big increase in the number of people willing to take time off work to pursue personal passions As a result youamp8217re starting to see some companies adapt by offering flexible work week schedules and more time offFor marketers you should consider how your brand category fits into the new definitions of success and of course see how your products or services can help consumers tell stories about themselves in social mediaFor more content and trends visit MindshareInTheLoopcomClick the social buttons above or below to share this content with your friends and colleaguesThe opinions and points of view expressed in this article are exclusively the views of the author andor subjects and do not necessarily represent the views of MediaVillagecomMyersBizNet Inc management or associated bloggersamp160

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