Video: Live From NY, It’s Pivoting To Video!

For example ESPN recently launched a new version of SportsCenter for Snapchat amp160The network is running 35 minute shows twice a day on weekdays and once a day on weekends amp160This is really different than ESPN39s previous Snapchat experience amp160The network was a launch platform for Discover two years ago but that channel was more like a daily magazine amp8230 whereas this new version of SportsCenter is more like mobile TVSportsCenter joins two other daily news shows on Snapchat NBC39s Stay Tuned and CNN39s The Update amp160And it39s yet another instance of one of the most pervasive trends from this past year as more and more publishers invest in live video on social platforms from Facebook to Instagram and more amp160A UBS study from earlier this year noted that more than 63 of 1834 year olds watch live video amp160and I would bet that number will continue to grow in 2018Another example is Twitter whichamp160has grown its live video programming with a live preshow for Fox39s Empire as well as partnerships with Bloomberg and Time Inc amp160For instance AM to DM is a live morning show from Buzzfeed News that debuted in September anchored by Saeed Jones and Isaac Fitzgerald amp160It streams live on Twitter at 10 am each weekdayamp160and has an average of one million viewers per episode amp160Both hosts interact with tweets live during the show and they have an impressive list of guests that includes a bunch of United States Senators and celebrities like Hunter Hayes and Clive DavisFor marketers it39s important to look at how you can leverage live video on these platforms whether it39s through branded content or ads on existing programs amp160This increased push for live is another opportunity for brands to move at the speed of culture especially since quality video can be more engaging than text or images aloneFor more info on the latest in Adaptive Marketing please visit MindshareInTheLoopcomClick the social buttons above or below to share this story with your friends and colleaguesThe opinions and points of view expressed in this content are exclusively the views of the author andor subjects and do not necessarily represent the views of MediaVillagecomMyersBizNet Inc management or associated writers

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