Video: Look on the Bright Side!

There has been a lot of negative news lately from natural disasters to political snafus and it doesnamp8217t seem like the news cycle is going to improve anytime soonamp160 Weamp8217re going to look in the opposite direction and focus on two recent examples of brands who share compelling content with a notably positive sentimentamp160 A trend weamp8217ve been following here at Mindshare called Accelerated Empathy shows that our superconnected digital world can help peopleHumans of New Yorkamp160is aamp160photoblog that features street portraits and interviews collected on the streets ofamp160New York Cityamp160 Founded in 2010 the site grew steadily over timeamp160 They now have 18 million fans on Facebook have featured content from more than 20 countries and have released two print booksTheir newest project is a weekly Facebook TV series that contains similar content asking questions of folks on the street and recording the repliesamp160 Answers from both regular and famous people like President Barack Obama and Ryan Reynolds are always heartfelt and make an impact on the viewer amp8230 usually a positive one though you wouldnamp8217t be wrong to keep a tissue nearbyAnother great example is the video series Upstanders a collection of short stories celebrating ordinary people doing extraordinary things to create positive change in their communitiesamp160 Starbucks created the series and recently launched its second seasonamp160 The topics run the gamut from a successful Dallas chef who risked everything to open a restaurant staffed by former juvenile offenders to an LGBTQ community center in Utahamp160 It is hard to be negative in the face of so much passion for doing goodBrands must remember that human interest stories are popular for a reasonamp160 The news cycle can often feel endlessly negative for people so a purposefully positive message can be a breath of fresh airamp160 People are more likely to be empathetic to people theyamp8217ve only amp8220metamp8221 online than ever before which gives brands a great opportunity to create deeper bonds with customersFor more information on the latest in adaptive marketing visit MindshareintheloopcomClick the social buttons above or below to share this content with your friends and colleaguesThe opinions and points of view expressed in this content are exclusively the views of the author andor subjects and do not necessarily represent the views of MediaVillagecomMyersBizNet Inc management or associated writersamp160amp160

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Video: Look on the Bright Side!

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Video: Look on the Bright Side!

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