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Video: MDC Partners' Steve Farella on the Data/Creative Merger

# legends and leaders

Author

Jack Myers

Publish date

Channel

Legends & Leaders

Archived in

Warner Bros. Discovery InSites Creativity Village

Industry veteran Steve Farella, Chairman of MDC Media Partners and Assembly, founded independent media agency TargetCast which evolved into Assembly after its acquisition by MDC. In our exclusive Legends & Leaders interview with Steve, he shared insights on a wide range of industry issues, with a focus on the merger of data and creative. Below is a sampling of his comments. Watch my full video interview with Steve above and view all our Legends & Leaders interviews at www.LegendsLeaders.org.

Jack Myers

Media Ecologist, Founder: MediaVillage and Advancing Diversity Hall of Honors Jack Myers is a media ecologist and founder of MediaVillage, the media and advertising community’s leading resource for market intelligence, education, business connection… read more