Industry veteran Steve Farella, Chairman of MDC Media Partners and Assembly, founded independent media agency TargetCast which evolved into Assembly after its acquisition by MDC. In our exclusive Legends & Leaders interview with Steve, he shared insights on a wide range of industry issues, with a focus on the merger of data and creative. Below is a sampling of his comments. Watch my full video interview with Steve above and view all our Legends & Leaders interviews at www.LegendsLeaders.org.
By
Jack Myers
