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Video: MDC Partners' Steve Farella on the Data/Creative Merger

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Jack Myers

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Industry veteran Steve Farella, Chairman of MDC Media Partners and Assembly, founded independent media agency TargetCast which evolved into Assembly after its acquisition by MDC. In our exclusive Legends & Leaders interview with Steve, he shared insights on a wide range of industry issues, with a focus on the merger of data and creative. Below is a sampling of his comments. Watch my full video interview with Steve above and view all our Legends & Leaders interviews at www.LegendsLeaders.org.

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Media Ecologist, Founder: MediaVillage and Advancing Diversity Hall of Honors Jack Myers is a media ecologist and founder of MediaVillage, the media and advertising community’s leading resource for market intelligence, education, business connection… read more

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Knowledge Exchange
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MediaVillage “Knowledge Exchange” is where leaders share intelligence, insights, stories and experiences in a trusted journalistic environment. Search “Knowledge Exchange” at MeetingPrep.com for free on-demand access to professional learning. Scroll down to visit each dedicated B2B library where the industry’s knowledge is archived. Follow our social network @MediaVillageCom

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