Industry veteran Steve Farella, Chairman of MDC Media Partners and Assembly, founded independent media agency TargetCast which evolved into Assembly after its acquisition by MDC. In our exclusive Legends & Leaders interview with Steve, he shared insights on a wide range of industry issues, with a focus on the merger of data and creative. Below is a sampling of his comments. Watch my full video interview with Steve above and view all our Legends & Leaders interviews at www.LegendsLeaders.org.
Enjoying This Commentary? There's More to Love
Subscribe to MediaVillage to receive email alerts featuring the latest content on advertising, media/TV, and marketing strategies and trends, including exclusive The Myers Report research findings.
Jack Myers
Jack Myers is, at his core, a producer and storyteller. As a high school student, he produced a live daily broadcast over his high school public address system. While at Syracuse University he produced a weekly talk show for the college radio station and co-… read more
