Creative and media strategies and planning are being re-integrated as Marshall McLuhan’s adage that The Medium Is the Message returns to relevance. As media buying becomes increasingly data driven and commoditized, marketers are seeking messages that are new, differentiated and stand-out. Creativity Village shares insights and updates on best practices to guide marketers, agencies and media companies as they build content and creativity strategies.
Creative and media strategies and planning are being re-integrated as Marshall McLuhan’s adage that The Medium Is the Message returns to relevance. As media buying becomes increasingly data driven and commoditized, marketers are seeking messages that are new, differentiated and stand-out. Creativity Village shares insights and updates on best practices to guide marketers, agencies and media companies as they build content and creativity strategies.
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