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Creative and media strategies and planning are being re-integrated as Marshall McLuhan’s adage that The Medium Is the Message returns to relevance. As media buying becomes increasingly data driven and commoditized, marketers are seeking messages that are new, differentiated and stand-out. Creativity Village shares insights and updates on best practices to guide marketers, agencies and media companies as they build content and creativity strategies.

Creative and media strategies and planning are being re-integrated as Marshall McLuhan’s adage that The Medium Is the Message returns to relevance. As media buying becomes increasingly data driven and commoditized, marketers are seeking messages that are new, differentiated and stand-out. Creativity Village shares insights and updates on best practices to guide marketers, agencies and media companies as they build content and creativity strategies.

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Video: NBA Launches Global “This Is Why We Play” Campaign

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Is ZBB (Zero-Based Budgeting) Mismanaged by Advertisers?

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Media Can Help Creative Do Its Job

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Viva Mexico! Where Ad Agency Innovations are Improving SOWs and Fees

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Contributors

Kelsey Davis

Kelsey Davis

MediaVillage columnist Kelsey "Kels" Davis, is c…

Michael Farmer

Michael Farmer

MediaVillage columnist Michael Farmer is the author of Mad…

Jack Myers

Jack Myers

Media Ecologist, Founder: MediaVillage and Advancing Diver…

Eddy Herty

Eddy Herty

Eddy Herty is a man who loves what he does. After graduati…

Carly Zipp

Carly Zipp

As Vice President of Communications, Sponsorships, &a…

Amy Corr

Amy Corr

Amy Corr spent 17 years at MediaPost as managing editor of…

Bill Harvey

Bill Harvey

Bill Harvey, a columnist at MediaVillage ("In Terms o…

Brian Jacobs

Brian Jacobs

Brian Jacobs spent more than 35 years in advertising, medi…

E.B. Moss

E.B. Moss

E.B. runs Moss Appeal, an award-winning brand and marketin…