Creative and media strategies and planning are being re-integrated as Marshall McLuhan’s adage that The Medium Is the Message returns to relevance. As media buying becomes increasingly data driven and commoditized, marketers are seeking messages that are new, differentiated and stand-out. Creativity Village shares insights and updates on best practices to guide marketers, agencies and media companies as they build content and creativity strategies.
Creative and media strategies and planning are being re-integrated as Marshall McLuhan’s adage that The Medium Is the Message returns to relevance. As media buying becomes increasingly data driven and commoditized, marketers are seeking messages that are new, differentiated and stand-out. Creativity Village shares insights and updates on best practices to guide marketers, agencies and media companies as they build content and creativity strategies.
MediaVillage columnist Kelsey "Kels" Davis, is c…
Michael Farmer is the author of Madison Avenue Manslaughte…
Media Ecologist, Founder: MediaVillage and Advancing Diver…
Eddy Herty is a man who loves what he does. After graduati…
As Vice President of Communications, Sponsorships, &a…
Amy Corr spent 17 years at MediaPost as managing editor of…
Bill Harvey, who has just won an Emmy® Award for his i…
Brian Jacobs spent more than 35 years in advertising, medi…
E.B. runs Moss Appeal, an award-winning brand and marketin…
