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Creative and media strategies and planning are being re-integrated as Marshall McLuhan’s adage that The Medium Is the Message returns to relevance. As media buying becomes increasingly data driven and commoditized, marketers are seeking messages that are new, differentiated and stand-out. Creativity Village shares insights and updates on best practices to guide marketers, agencies and media companies as they build content and creativity strategies.

Creative and media strategies and planning are being re-integrated as Marshall McLuhan’s adage that The Medium Is the Message returns to relevance. As media buying becomes increasingly data driven and commoditized, marketers are seeking messages that are new, differentiated and stand-out. Creativity Village shares insights and updates on best practices to guide marketers, agencies and media companies as they build content and creativity strategies.

Michael Farmer on the State of the Ad Industry Today and in the Near Future:  Part 1

Michael Farmer on the State of the Ad Industry Today and in the Near Future: Part 1

Ad Week New York: The Power of Creative Campaigns and Physical Connections

Ad Week New York: The Power of Creative Campaigns and Physical Connections

How Banksy's Disruptive Approach Informs the Best Creative Campaigns

How Banksy's Disruptive Approach Informs the Best Creative Campaigns

Video:  NBA Launches Global “This Is Why We Play” Campaign

Video: NBA Launches Global “This Is Why We Play” Campaign

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Contributors

Kelsey Davis

Kelsey Davis

MediaVillage columnist Kelsey "Kels" Davis, is c…

Michael Farmer

Michael Farmer

Michael Farmer is the author of Madison Avenue Manslaughte…

Jack Myers

Jack Myers

Media Ecologist, Founder: MediaVillage and Advancing Diver…

Eddy Herty

Eddy Herty

Eddy Herty is a man who loves what he does. After graduati…

Carly Zipp

Carly Zipp

As Vice President of Communications, Sponsorships, &a…

Amy Corr

Amy Corr

Amy Corr spent 17 years at MediaPost as managing editor of…

Bill Harvey

Bill Harvey

Bill Harvey, who has just won an Emmy® Award for his i…

Brian Jacobs

Brian Jacobs

Brian Jacobs spent more than 35 years in advertising, medi…

E.B. Moss

E.B. Moss

E.B. runs Moss Appeal, an award-winning brand and marketin…

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