Creative and media strategies and planning are being re-integrated as Marshall McLuhan’s adage that The Medium Is the Message returns to relevance. As media buying becomes increasingly data driven and commoditized, marketers are seeking messages that are new, differentiated and stand-out. Creativity Village shares insights and updates on best practices to guide marketers, agencies and media companies as they build content and creativity strategies.
Creative and media strategies and planning are being re-integrated as Marshall McLuhan’s adage that The Medium Is the Message returns to relevance. As media buying becomes increasingly data driven and commoditized, marketers are seeking messages that are new, differentiated and stand-out. Creativity Village shares insights and updates on best practices to guide marketers, agencies and media companies as they build content and creativity strategies.
MediaVillage columnist Kelsey "Kels" Davis, is c…
MediaVillage columnist Michael Farmer is the author of Mad…
Jack Myers is, at his core, a producer and storyteller. As…
Eddy Herty is a man who loves what he does. After graduati…
As Senior Director of Communications, Sponsorships, & …
Amy Corr spent 17 years at MediaPost as managing editor of…
Bill Harvey, a columnist at MediaVillage ("In Terms o…
Brian Jacobs spent more than 35 years in advertising, medi…
E.B. Moss built ad sales marketing departments for Lifetim…
