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Creative and media strategies and planning are being re-integrated as Marshall McLuhan’s adage that The Medium Is the Message returns to relevance. As media buying becomes increasingly data driven and commoditized, marketers are seeking messages that are new, differentiated and stand-out. Creativity Village shares insights and updates on best practices to guide marketers, agencies and media companies as they build content and creativity strategies.

Creative and media strategies and planning are being re-integrated as Marshall McLuhan’s adage that The Medium Is the Message returns to relevance. As media buying becomes increasingly data driven and commoditized, marketers are seeking messages that are new, differentiated and stand-out. Creativity Village shares insights and updates on best practices to guide marketers, agencies and media companies as they build content and creativity strategies.

How Banksy's Disruptive Approach Informs the Best Creative Campaigns

How Banksy's Disruptive Approach Informs the Best Creative Campaigns

Ad Week New York: The Power of Creative Campaigns and Physical Connections

Ad Week New York: The Power of Creative Campaigns and Physical Connections

Creativity and Collaboration

Creativity and Collaboration

Video: MDC Partners' Steve Farella on the Data/Creative Merger

Video: MDC Partners' Steve Farella on the Data/Creative Merger

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Contributors

Kelsey Davis

Kelsey Davis

MediaVillage columnist Kelsey "Kels" Davis, is c…

Michael Farmer

Michael Farmer

MediaVillage columnist Michael Farmer is the author of Mad…

Jack Myers

Jack Myers

Jack Myers is, at his core, a producer and storyteller. As…

Eddy Herty

Eddy Herty

Eddy Herty is a man who loves what he does. After graduati…

Carly Zipp

Carly Zipp

As Senior Director of Communications, Sponsorships, & …

Amy Corr

Amy Corr

Amy Corr spent 17 years at MediaPost as managing editor of…

Bill Harvey

Bill Harvey

Bill Harvey, a columnist at MediaVillage ("In Terms o…

Brian Jacobs

Brian Jacobs

Brian Jacobs spent more than 35 years in advertising, medi…

E.B. Moss

E.B. Moss

E.B. Moss built ad sales marketing departments for Lifetim…