Village Soapbox: Amazon, Comcast, FB, Sinclair, Fox Sports, Nat Geo and More

Only have five minutes before your very important meeting and feeling unprepared MeetingPrepcom vertical search is the solution for B2B marketing media advertising and entertainment meetings Be the Smartest Person in the ZOOM Check out MeetingPrepcomIn less than one week perhaps a few days later we will have greater clarity on the future of our country Let39s hope that no matter the outcome we can come together especially as we fight this common enemy of COVID19 with respect for ourselves and each other and heal the divide that has infiltrated our lives our friends and our familiesThe heads of Google Facebook and Twitter appeared together yet again sans Amazon before Congress Sundar Pichai Mark Zuckerberg and Jack Dorsey were called in to discuss censorship concerns sparked in large part by the Hunter Biden story and also specifically the topic of Section 230 of the Communications Decency Act which has provided 39safe harbor39 status for social platforms Unsurprisingly the session turned into a partisan preelection posturing exercise with both sides criticizing the tech giants for partisanship in their content management and foreign influence One of the most interesting things that we learned was that six months ago based on social media signals Facebook notified the FBI of the plot to kidnap Michigan39s Governor Gretchen WhitmerThe number of Amazon Prime members who stream Prime video grew by more than 80 year over year and global customers more than doubled the hours of content that they view versus a year ago During their Q3 2020 Earnings call we learned that Amazon is focused on simplifying their programmatic ad platform as well as focusing on developing a cohesive attribution system in which Amazon truly is in a unique positionComcast was strutting its feathers in their quarterly earnings call as their streaming OTT service Peacock reached over 22 million registered users Comcast is crediting Peacock with reducing churn and improving net additional subscribers to the Xfinity Broadband product In Q3 Comcast added 663000 net new highspeed Internet subscribers and overall 556000 net new customer relationships both of which are the best quarterly numbers in the company39s history Advertising revenue at Comcast in Q3 was up 12 year over year and reflected a 70 increase in spending over the last presidential election in 2016 Excluding political the quarter was down 68 year over yearFacebook announced that they currently reach 25 billion people around the world daily 32 billion monthly They also have more than 10 million active advertisers across their services Between March and September of this year they rejected political ads 22 million times for trying to target the US without authorization Additionally Facebook has launched an Ads Library where you can see any ad that39s running on Instagram or Facebook For political and social issue ads you can see who paid for the ad and what audience that ad reached Facebook also reported that in Q3 the total number of ad impressions served across the service increased 35 and the average price per ad decreased 9 They attributed the decline in ad price to ongoing mix shifts towards geographies and Stories ads which monetize at lower ratesApple reported phenomenal earnings While they did not break down each of their services Apple TV Apple Arcade Apple News and Apple Card individually collectively they experienced quotstrong doubledigit growth with paid subscriptions growing more than 35 million to a total of over 550 million subscribers up from 130 million a year ago That is growth Tim Cook CEO did mention in the QampampA that production for Apple TV has been severely impacted by the pandemic with production not yet started in a significant wayBefore we get to the overview of all the great stories we published this week on MediaVillage our Founder and CEO Jack Myers would appreciate three 3 minutes of your time He invites you to read Fellow Media Professionals Lend Me Your Ears for 3 Minutes or go directly to the threeminute podcastTV expert and host of the Tomorrow Will Be Televised podcast Simon Applebaum takes a look at how changing consumer media habits during the pandemic has been a boon to Sinclair Media39samp160 aggregator streaming platform STIRR Sinclair39s STIRR Live Local and MultiChannel Mix in Expansion ModeVery few know how truly difficult it is to fully analyze and make an informed prediction about the future as our Kentamp160 M Harrington former senior CIA analyst Hear all the talk about what the world is going to look like after COVID Kent shares why you may not want to put too much stock in those in his piece Prophesying the PostPandemic World Buyer BewareColumnist Bill Harvey whose column In Terms of ROI is ever focused in covering those areas that bring rigor and accountability to advertising turns his sights to the growing importance of Advertising Attention He shares some new technology that may help in optimizing attention based on contextual signals Don39t miss Predicting Attention is Worth More than Measuring ItOur Alli Romano spent some time with creative masterminds at the FOX Sports Content Studio to check in on their latest branded integrations and content like the big GMC Hummer EV integration that launched during Game 1 of this year39s World Series Read all about it in FOX Sports Content Studio Helps Brands Score with FansChief Content Critic for MediaVillage Ed Martin breaks down Quibi39s breakdown in Why Did Quibi QwumbleEd also has an additional piece this week sharing some insights behind AE Network39s first ever quotContent Showcasequot event in Previewing 2021 Programming on AampampE HISTORY and Lifetime which is billed as quotmore casual less sellquotJacqueline Cutler takes us behind the scenes of the mostwatched docuseries on Showtime which itself takes us behind the scenes of the 2020 Presidential campaign in Showtime39s The Circus Delves Beyond the Usual Three Rings of PoliticsAs if we weren39t already anxious enough after eight months of a pandemic Jacqueline also gives us a sneak peak of Virus Hunters on Nat Geo The new show airing on Sunday Nov 1 takes us deep into the If Halloween didn39t scare you then make sure to read Virus Hunters on Nat Geo Reveals the Worst Could be Yet to ComeAs consumers have moved to multidevice crossplatform media consumption everyone agrees that a macrolevel measurement and attribution system is necessary As Brian Jacobs columnist of The Cog Blog points out in Measurement Watch not everyone agrees who should pay for that systemThe Advancing Diversity Education Fund underwritten by AdvancingDiversityorg MediaVillage and members of the media community is highlighting one of their fund recipients MentorsPlaylistorg The organization founded by 30 year magazine industry veteran David Carey creates short form videos of diverse accomplished industry leaders sharing their wisdom to help the next generation of leaders Learn more in David Carey39s Mentors Playlist Scaling Career Readiness for Underserved Communities by Raquelle ZuzarteWishing everyone a wonderful safe and healthy weekendClick the social buttons to share this story with colleagues and friendsThe opinions expressed here are the author39s views and do not necessarily represent the views of MediaVillagecomMyersBizNetamp160

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Village Soapbox: Amazon, Comcast, FB, Sinclair, Fox Sports, Nat Geo and More

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