Village Soapbox: Disney+, Ad World Shake-Ups, Comcast RISEs, "The Masked Singer" Origin and Much More

Here39s the Top Media News of the WeekThe Walt Disney Company released their Q4 July September earnings report this week a year and one day after the launch of Disney The biggest news was around the enormous success that is Disney In a single launch year the streaming service has gained over 73 million paid subscribers far exceeding original projections This further validates Disney39s recent decision to reorganize around streaming video and digitalDentsu announced that it is massively reorganizing its almost 300 brands across Japan and the world into six global brands and four operating pillars The final plan will be announced in February 2021Many advertising holding companies are looking at their structure and the impact that COVID19 has made both financially and to the way we will work longterm Inevitably and sadly this has already meant many layoffs and more are expected to hit over the next few weeks This past week WPP sealed the fate of Grey Advertising merging it with AKQA Grey Advertising was founded in 1917 and has done groundbreaking work over the decades for clients like PampampG Kenner Kraft SmithKline CocaCola Pfizer Nestle and many moreFacebook and Google are extending their ban on political advertising for a monthNielsen announced that they will now incorporate data from Inscape Vizio Dish Network and DirecTV to greatly enhance their ability to deliver ratings against OTT and measure addressable advertisingThis Week in MediaVillageHow do you give consumers a luxury experience worthy of a car that costs almost 170K You enable them to experience that car in various locales that can only be accomplished through virtual reality You may not have heard of Lucid yet but you surely will over the next year Our Jim Motavalli give you the inside scoop on how to launch a new luxury brand in Lucid39s Marketing Strategy for a 169000 Auto Immersive Virtual RealityIf you were as shellshocked by just how off the polls were as Nate Silver looked for four days then you will want to dig into the topic with our Kent M Harrington who has spent some time pondering how the pollsters got it wrong and can they ever get it right again Find out in The Pollsters39 Epic Fail 2020 is not a Technical ProblemThe Age of Aging39s Peter Hubbell revs it up in his latest column Harley Options Three Ways to Rev Up Business with Boomers He takes a critical look at some of Harley Davidson39s marketing missteps and offers up a roadmap not just for Harley Davidson but for all brands looking to market to Boomers who still have tremendous spending power Don39t miss this oneAs COVID19 is spiking again and our Federal Government seems unwilling at this time to come to the rescue it39s up to private industry to do what they can Black businesses have been particularly hit hard and Comcast is doing something about it AdvancingDiversityorg Executive Director Philip McKenzie takes a look at their quotRepresentation Investment Strength and Empowermentquot initiative in Comcast RISE Captures Small Business AttentionThe hot topic in media right now is addressable TV especially in light of the roll out of national linear addressability coupled with Nielsen39s recent announcement that they will be integrating Dish Network DirecTV and Vizio data to measure addressability Media Research Executive and MediaVillage columnist Charlene Weisler sat down with AMC Networks39 Senior Vice President of Research Tom Ziangas to discuss marketplace needs in measuring addressable in AMC Networks39 Tom Ziangas on the Challenge of Measuring Video InventoryOver the past few weeks we have been highlighting a number of the recipients of the AdvancingDiversityorg Advancing Diversity ampamp Education Fund It is especially appropriate during the week of Veterans Day to focus on the TD Foundation an organization founded by a true American hero retired US Army Major and digital media entrepreneur Tom Deierlein To learn more read TD Foundation39s Tom Deierlein A Veterans Journey of Fortitude ampamp Giving Back by Raquelle ZuzarteAnother Advancing Diversity ampamp Education Fund recipient is the IVMF Institute for Veterans and Military Families at Syracuse University IVMF Empowering Veterans through Entrepreneurship and Education Raquelle ZuzarteSteve Gidlow has an exclusive interview with actress Carly Hughes about her role in Lifetime39s newest movie This Christmas Edition We know it39s not even Thanksgiving yet but we all need a bit of the Xmas spirit about now You can get it if you read Carly Hughes Spreads Holiday Cheer at Home and on Lifetime with This Christmas EditionThe Masked Singer on FOX is the most popular show on broadcast television right now but few know that it didn39t originate in the US In a MediaVillage exclusive Jacqueline Cutler gives us the inside scoop when she speaks with the show39s Executive Producer Craig Plestis The Masked Singer Made Masks Hot Before They Were CoolSo much has changed in the past six months with our country and especially attitudes among some around those involved in law enforcement For writers and producers of television39s top cop shows this year presents real challenges in storytelling Ainsley Andrade reviews how CBS39s SWAT has handled the topic Read Ainsley39s opinion in CBS39s SWAT Opens Its Fourth Season with a Tough and Timely EpisodeThe Cog Blog39s Brian Jacobs reports in from UK39s annual asi Conference where the focus of one of the most well attended panels was new ways of measuring attention But can attention become a part of the currency equation Find out Brian39s thoughts on that subject in Measuring Attention Gets Attention at UKasi ConferenceTrisha Patterson speaks with Jim McGraw Director of Addressable Sales for New York Interconnect NYI about their newest data and attribution product Read all about how the data from Comcast Charter and Altice powers this important new tool in NYI39s Linear Uncovers the 39Whenever Wherever39 New York Metro TV AudienceA number of media companies released their Q3 earnings this week with most of them showing significantly better results than in Q2 See the links below for further informationDISH Material ShortTerm Potential Upside Raising Target to 42 Pivotal Research GroupVIAC ViacomCBS Inc Viacom 3Q20 Nicely AheadDiscovery Inc Reports Third Quarter ResultsFive minutes until your very important media meeting starts and still not entirely ready Just log on to MeetingPrepcom and search with the most sophisticated AI in the advertising industry and you39ll be good to go Be the smartest person in the ZoomWe wish you all a safe and healthy weekend Wear your masks wash your hands keep safe distances but have funClick the social buttons to share this story with colleagues and friendsThe opinions expressed here are the author39s views and do not necessarily represent the views of MediaVillagecomMyersBizNetamp160

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Village Soapbox: Disney+, Ad World Shake-Ups, Comcast RISEs, "The Masked Singer" Origin and Much More

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Jeff Minsky

"About That" with Carl Mayer: Corinne Casagrande (Episode 8: Consumer Spending) - By Carl Mayer

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