Village Soapbox: FreeWheel, YouTube, Sinclair, Ampersand, Hallmark, Up Entertainment, Cadent

This Week In MediaVillageDonamp8217t miss the Jack Myers 3Minute ThinkTank Belief and Disbelief This week Jack tackles the wealth gap in America and how we can look to the lessons of the past to help us avoid a major crisis in the futureThe Village Soapbox will be taking a quick holiday break next week We wish everyone who celebrates a Merry Christmas In keeping with a long standing MediaVillage tradition we would like to kick off your holiday celebrations with a poem from longtime MediaVillage contributor Steve Fajen Please enjoy A Visit from Uncle JoeHave you had a moment to check out our new MeetingPrepcom AIdriven search tool focused on media marketing advertising and entertainmentamp160 Launch of MeetingPrepcom Search Disrupts B2B Marketing for Media Advertising ampamp Entertainment IndustryBefore there were officially memes there was Budweiseramp8217s famous and very viral ad campaign amp8220Trueamp8221 that changed the way Americans greeted each other for months Relive those days and get the inside scoop in the latest in ouramp160 HISTORYamp8217s Moments in Media seriesamp160 HISTORY39s Moments in Media Whassuuuuuuuup Turns 21If you are just getting around to your Christmas shopping now letamp8217s assume that you need some help That39s where Peter Hubbell comes in especially if you are buying for a Boomer Get Peteramp8217s shopping tips in Whatamp8217s on the Boomersamp8217 Holiday Wish List in 2020I took my car in for a regular service the other day and I have to admit that I had serious questions on how the waiting room process would work Auto expert and Auto Marketing InSites columnist Jim Motavalli shares his thoughts and survey data on the impact that COVID has had on the consumer mindset from buying to maintenance in the auto industryamp160 Make sure to read COVID and Car Buying Safety is FirstAnd while we are speaking of cars Ampersand announced the addition of 500 auto segments to their AND audience platform via a partnership with Polk Automotive Solutions You can learn all about it in Ampersand Announcing new Polk Automotive Solutions PartnershipUP Entertainment has created an anthem spot that reminds us that even in this year of tragedy and weirdness the Christmas spirit can be found Alli Romano spoke with Charley Humbard the CEO and founder of UP Entertainment to get the scoop on why they created this spot and how amp8220being upliftingamp8221 is in their DNA Check out UP Entertainment Invites Fans to amp8220Christmas Togetheramp8221YouTube creators churn out some incredibly compelling content each day A great way to learn more about the hottest YouTube creators is to check out the annual Streamy Awards Actress and MediaVillage contributor Kelly Kozakevich takes you inside this yearamp8217s award show in 2020 YouTube Streamy Awards Celebrate Ten Memorable Years and finds that it was a bit of a drag but in a good wayDiane Yu CTO for FreeWheel a Comcast Company gives a detailed and very actionable primer on how she built a diverse organization in a field traditionally dominated by men She shares her knowledge inamp160 What it Takes to Build a Diverse Team FreeWheelamp8217s Case StudyFreeWheel has also released their latest report The Evolution of Streaming You can download an infographic detailing the timeline of The Evolution of Streaming hereSimon Applebaum speaks with Nielsenamp8217s Stacie de Armas about the research armamp8217s groundbreaking diversity study Nielsen Diverse Intelligence Series Report Being Seen on Screendownload the report from the preceding linkamp160 This report which is the first in a series will break down various aspects of diverse representation in each type of mediumSimon also shares his thoughts on the barrage of information that we learned at last weekamp8217s Disney Investor Conference Welcome to TV39s Tomorrowland Walt DisneyOur resident TV critic and AndradeSays columnist Ainsley Andrade takes a look at the newest Chuck Lorre show in CBSamp8217 amp8220B Positiveamp8221 Gets a BMinus So FarFor decades the advertising world assumed that sight sound and motion had a degree of effectiveness superior to just one of those elements The digital media world seems to have taken a different view In Terms of ROI columnist Bill Harvey digs deep and issues a challenge to the industry in Sensory Media Allocation Video DeprivationIn a separate column Bill Harvey writes about a cohesive attempt to manipulate the media through semantic technology Mind Manipulation in the Age of DisinformationCadent announced the their latest platform powered by the Cadent viewer graph Empower Selects Cadent Platform to Power Advanced TV Execution for CustomerJourney Focused EMerge PlatformTen years ago Ed Keller was curious to see if online and offline word of mouth aligned His answers then were surprising and in refreshing the data now might even be more so Word of Mouth and Social Media A Ten Year UpdateAlli Romano connected with Steve Rosenberg president of local sports at Sinclair You can bet when you read Sinclair39s Regional Sports Focus on Reinventing Fan Experience with Gamification and MoreOver the past week of Chanukkah I have eaten a ridiculous amount of friend foods from potato latkes to homemade beignets shout out to my wife I was lucky I didnamp8217t get heartburn But the stress of 2020 has given heartburn to more Americans causing a shortage Tamara Alesi unpacks the data around antacid brands in 2020 in amp160COVID Gives the Antacid Category HeartburnThere is nothing that can get you into the Xmas spirit like a good Hallmark holiday movie Steve Gidlow gets an exclusive interview with actor Neal Bledsoe who returns for his second Hallmark movie Get your holiday cheer on and read Neal Bledsoe Plays a Charming Prince in Hallmark39s quotA Christmas CarouselquotEd Martin begins the end of year reflections and gives us the first of his list of favorite videotv shows I took a sneak peak and now have some great new options to watch See how your top list aligns with Edamp8217s in 20 for 2020 The Top TVVideo Content of the Year Part 1This Week In MediaMediaVillage and AdvancingDiversityorg congratulate Emily K Graham on her appointment as Omnicomamp8217s chief equity and impact officer and senior vice president diDiversity and inclusion communicationsJust in time for the release of Wonder Woman1984 HBO Max finally concluded a carriage deal with Roku Roku now carries all the top tier SVOD OTT services Netflix Amazon Instant Video Disney Peacock CBS All Access Hulu HBO MaxHereamp8217s a safe prediction corporate lawyers at large tech companies will have a great year in 2021 Ten states have filed a lawsuit against Google claiming they colluded with Facebook who is named as a coconspirator to rig the online advertising market and fix prices This is in addition to a complaint filed by 38 Stateamp8217s Attorneys General arguing that Google has engaged in monopolistic practices in stifling competition on Search Google has responded that this lawsuit attempts to redesign Search in a way that would amp8220deprive Americans of helpful information and hurt businesses ability to connect directly with customersquotLooks like the reality of Appleamp8217s privacy policy changes in the upcoming iOS 14 has hit as Facebook took out print ads in the Wall Street Journal New York Times and the Washington Post to complain about the changes and warn customers that perhaps the companyamp8217s motives were not altogether altruistic You can see the ad hereHave a wonderful weekendClick the social buttons to share this story with colleagues and friendsThe opinions expressed here are the author39s views and do not necessarily represent the views of MediaVillagecomMyersBizNetamp160

SUBSCRIBE FOR FREE MEDIAVILLAGE CONTENT | BECOME A THOUGHT LEADERSHIP CONTRIBUTOR

Village Soapbox: FreeWheel, YouTube, Sinclair, Ampersand, Hallmark, Up Entertainment, Cadent

Author

Publish date

Channel

Jeff Minsky

SUBSCRIBE FOR FREE MEDIAVILLAGE CONTENT | BECOME A THOUGHT LEADERSHIP CONTRIBUTOR

Village Soapbox: FreeWheel, YouTube, Sinclair, Ampersand, Hallmark, Up Entertainment, Cadent

Enjoying This Commentary? There's More to Love

Jeff Minsky

TAGS:

Cookies