Village Soapbox: Media News of the Week

Here39s the Top Media News of the WeekCalifornia Proposition 24 the Consumer Privacy Rights Act CPRA which expands on the California Consumer Privacy Act CCPA passed by a narrow margin This law goes into effect January 1 2023 and is enforceable on July 1 2023 The hardest hit area of this new law will be locationbased data companies which are specifically called outRemoves the ability of a business to fix a violation prior to being finedProvides consumers with an optin for sensitive personal informationTriple fines for businesses found collecting and selling children39s private information aka violations of COPPA but also requires optin consent for the sale of personal information from consumers under 16 COPPA was 13 and underEstablishes an official agency in California to protect consumer rights and give consumers control over their personal dataRemoves a loophole that certain advertising industry organizations had relied on to continue datatargeting usage in California Specifically the original CCPA only spoke about consumer rights when it came to the 39sale39 of their data The ad industry39s argument was that much of that datatargeting was done with quotsharedquot data The new low clarifies that sharing of data is also not allowed without consumer consentComcast is in talks with Walmart to develop and distribute a line of X1 powered Smart TVs that run Comcast software For consumers the settop box is twilighting in favor of apps in Smart TVs For Comcast to keep on top of a wealth of viewing data this seems a wise path to pursue with the added advantage of being able to spotlight OTT service Peacock However these are just currently talksA big shout out to all those election coverage anchors and teams that have been literally working 24 hours a day since Tuesday often having to repeat the same analysis ad infinitum while waiting for the final states to complete the ballot count Looking specifically at first night coverage overall ratings of the major networks was down from 2016 with Nielsen saying that 569 million viewers tuned into coverage during prime time down 20 from 714 million FOX News had the most viewers this year averaging 138 million which broke a record for cable news coverage CNN was second at 91 million viewers MSNBC was third with 73 million Watch for further commentary on MSNBCamp8217s decision not to cover President Trumpamp8217s November 6th comments and other coverage decisions to run it uninterrupted and with limited factcheckingRoku announced strong earnings for Q3 2020 and continues to benefit from increased OTT adoption Roku added 29 million incremental accounts bringing them to 46 million up 43 year over year Monetized ad impressions were up 90 year over year During their earnings call Senior Vice President General Manager Scott Rosenberg gave an update on OneView previously DataXu which now has the ability to manage reach and frequency whether the marketer is buying media on a Roku owned channel a publisher on Roku or even off Roku while leveraging Roku39s identity and data informationThis Week in MediaVillageIf you39re looking for bright spots in the ad economy James Fennessy global CEO of Standard Media Index has found one Pharma adspend was up 8 in Q2 the only category to be up Fennessy digs into it in Standard Media Index Finds Pharma Advertising Holding Strong Despite COVID19Cadent the experts in advanced TV advertising recently held their Future of TV Virtual Summit Our expert in all things TV Simon Applebaum attended and provides you insights from the opening keynote that featured a conversation between Cadent39s Jim Tricarico and Empower Advertising39s Cathy Shaffner Check it out in Cadent and Empower Advertising See a TV Industry 39Flopped on Its Head39AdvancingDiversityorg39s Executive Director Philip McKenzie informs us of an important and vital new program launched by Comcast to support Black and diversityowned businesses that have been dramatically impacted by the pandemic Comcast RISE Representation Investment Strength and Empowerment is part of a larger outreach to combat systemic inequality with a commitment of 100MM Read the details in Comcast Offers Small Businesses an Opportunity to RISETrisha Patterson gives us a report from a discussion that Chief Data Officer of Cadent Jamie Power held with Dana Bhargava head of experience planning ampamp media at Sanofi Consumer Health during Cadent39s Future of TV Virtual Summit The two discussed the best ways to find audiences in a world where TV means something very different than it did a few years ago or even a few months ago You39ll definitely learn something when you read Sanofi39s Dana Bhargava and Cadent39s Jamie Power on Success with OTT and CTVJeff Minsky and Simon Applebaum got the VIP tour virtually of The Weather Channel39s IMR Studio which allows unprecedented immersive visualization that gives consumers ways to better understand weather and its impact This is only the beginning with new AR and VR platforms growing daily Read more in Virtual Weather A Tour of The Weather Channel39s New Cutting Edge StudioAccording to Pandora39s new 2021 Definitive Guide to Audio digital audio now commands more listening time than traditional AMFM radio accounting for 53 of all daily audio consumption Alli Romano digs into the study in For 2021 Brands Should Book Digital Audio NowIf you39re a media strategist or buyer you now have a new centralized destination to research FOX39s ad offerings and review case studies to back up your recommendations FOX has also launched a digital promotional campaign quotThe Power of FOXquot that highlights the breadth and depth of their entertainment sports news and Tubi their recently acquired OTT AVOD play They have also launched FoxAdSolutions on Twitter LinkedIn and Instagram Simon Applebaum provides all the details in FOX Launches New Ad Sales Portal and Marketing CampaignIf there was ever a week where we all need a laugh it39s this one Ed Martin our TVVideo Download editor looks at the current state of broadcast TV and how situation comedies are standing out If you are in need of a smile now you39ll want to read Broadcast Comedies Excel as They Tackle the Many Miseries of 2020Our columnist Michael Farmer takes us into NBCUniversal39s BOLD Building Opportunity for Leadership ampamp Diversity program which develops leaders for the next generation of advertising and partnership professionals from groups like those who have served our country On November 11 Veterans Day NBCUniversal will conduct a virtual Veterans Day Event with speakers panels and special guests to honor military veterans You can read all about this important event and larger program in Michael39s article Comcast NBCUniversal Continues Commitment to Veterans with Annual Veterans Day EventWith Veteran39s Day around the corner and Christmas decorations already out in retail stores everywhere Lifetime39s new movie A Welcome Home Christmas fits right in We are all looking for uplifting content and as Jacqueline Cutler reports this one should go on everyone39s watch list when it is telecast on Veteran39s Day November 11 Read her exclusive interview with actor and Army Vet Craig Morgan who plays Colonel Doug Cole in Lifetime Salutes Veterans in A Welcome Home ChristmasSimon Applebaum who pens the Tomorrow Will Be Televised column examines how the diverse makeup of WGN America39s NewsNation staff positively impacts their diversity of storytelling in NewsNation A Rich Melting Pot of Our Nation39s StoriesDiscussions between police officers and the Black Community are always incredibly important and especially now Please check out Oriana Schwindt39 s latest Dentsu39s Christena Pyle and Tulsa PD39s Major Matt McCord on Bridging the PoliceCommunity Gap Christena Pyle chief equity officer Americas for Dentsu recently had a frank and open discussion with Major Matt McCord at Allyship ampamp Action39s 39The State of Equity39 summitColumnist Erich J Prince of News OnTheRecord has written a piece that we really encourage you to read Erich has spotted a trend of top and celebrated writers leaving their publications as quotthey no longer feel welcome to describe the world as they see itquot Erich details the story of Glenn Greenwald who exited a company that he cofounded Please don39t miss this important piece Glenn Greenwald When a CoFounder Has to Leave His Own PublicationHave a safe and wonderful weekendClick the social buttons to share this story with colleagues and friendsThe opinions expressed here are the author39s views and do not necessarily represent the views of MediaVillagecomMyersBizNet

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Village Soapbox: Media News of the Week

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Jeff Minsky

"About That with Carl Mayer": Involved Media Connected Audience Fall 2024 Report (Episode 5) - By Carl Mayer

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Village Soapbox: Media News of the Week

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Jeff Minsky

"About That with Carl Mayer": Involved Media Connected Audience Fall 2024 Report (Episode 5) - By Carl Mayer

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