Village Soapbox: NewFronts & Upfront Calendar Published; AT&T Spin Off, Welcome Rishad, Buying Auctions, Ampersand, WarnerMedia and More

We welcome one of the media industry39s favorite strategic gurus to MediaVillage Rishad Tobaccowala will be penning a weekly column Restoring the Soul of Business Catch his first in our pages Beware the Bossy TraitsDon39t miss this week39s Legends ampamp Leaders Jack Myers interview with Kevin McGurn Vevo president of sales ampamp distribution Watch this fun and informative interview From High School Drummer to College Athlete to Vevo Leader A Conversation with Kevin McGurnThis Week in AdvancingDiversityorgThis Week in The Pool join Philip McKenzie and his guest Julliard Professor Dr Fredara Mareva Hadley as they Celebrate the History of Black MusicLisa Mabry reports on how Clear Channel Outdoor is utilizing their abundant inventory of OOH to recognize and inspire with quotes from Black Americans some wellknown some not so wellknown Get inspired and read Black History Month How Clear Channel Outdoor is CelebratingThere are only a few days left but Kelly Kozakevich has some great ways to celebrate Black History Month Watch Kozakevich39s latest episode of In the Loop Celebrate Black History Month OnlineWhy do marketers continue to deprioritize the wealthiest generation in history that control 12x the spending power of Millennials Larry Samuel looks into this and how we can change that in Thrillionaires Coolionaires Realionaires Wellionaires and Willionaires Defining the Longevity EconomyThis Week in the MediaVillage Knowledge ExchangeAnd away we goas we saw last year even a global pandemic can39t stop the Upfront process and Simon Applebaum will be your intrepid guide throughout it all Does it seem a little early It is and Applebaum explains why in WarnerMedia Kicks Off the 2021 Upfront Event SeasonWe also got a preview of the upcoming Paramount as ViacomCBS presented to their Investors this week Simon Applebaum was there to fill us in on all the details Read Paramount Will Be Very Much a Family AffairI had the great privilege to speak with Julie Fitzgerald vice president satellite engineering at Ampersand to get the scoop on how it felt to win their 2nd Emmy Ampersand Wins an Emmy for quotGround Breakingquot Local Ad DeliveryCharlene Weisler engages us with insights from AE Networks39 study that shows the power of consumer spend across all age groups It39s a clarion call for most marketers to move away from their youth bias and see that revenue can be generated from many age groups Get the backup data you need from quotReally Talk to Mequot AE Networks Examines the Potential of Total AudienceMediaVillage welcomes our new columnist John Donahue one of the industry39s leading experts on programmatic and ad tech This week Donahue launches the first in a series that explores the impact of RTB on the ad industry Read Donahue39s Media Buying Auctions Going Going Gone only in MediaVillageMichael Farmer provides a strong POV around the need for drastic change in the support and toolsets that CLevels at agencies provide to their Account Leadsin managing and optimizing scopes of work What Farmer suggests could lead to growth versus maintenance Find out how in Client Heads are FrontLine Troops For Agency Transformation But They Need Better SupportAs the former leader of Omnicom Media Group39s Direct Response division Pathway Wendy Arnon has incredible insight into what business leaders look for when it comes to Performance Marketing Now we all can benefit from her knowledge in As CMOs Focus on Business Results Performance Marketing Gains MomentumDirect Response Hall of Famer Dick Wechsler shares his thoughts on how to get the best results in a media test in Performance Marketing A quotKeep It Simple Stupidquot TutorialCongrats to actress and activist Zendaya who happens to be one of my daughter39s faves on being honored with the Fifth Annual SeeHer Award by the Critics39 Choice Association Find out what made her worthy of this honor from the ANA in Zendaya to Be Honored with the ANA39s SeeHer Award at the 2021 Critics Choice AwardFollowing the events of last year39s social justice movement Comcast39s FreeWheel developed a guide to Black Indigenous and People of Color organizations that provide support and industry opportunity to diverse groups Alli Romano looks at the list and explains why it is so powerful in To Create Pathways to More Diversity FreeWheel Advances Industry ConnectionsYouGov39s International Media Report 2021 is out and Tamara Alesi provides a preview and a link for a free download of the reportPaul S Maxwell issues a call to action for a set of national laws and guidelines for the digital media world versus a hodgepodge of state laws Read Maxwell39s latest commentary It Ain39t quotNetworkquot NeutralityIt39s quotInternetworkquot NeutralityKent M Harrington takes us on an Americana journey in reviewing the book Lady Long Rider Alone Across America on Horseback I dare anyone who reads the review and the book not to feel a sense of much needed hope and optimism Check out Harrington39s review in Lady Long Rider The Trail from Montana to Walden PondThis Week in TVVideo DownloadEd Martin calls BS on the idea that broadcast television cannot be as compelling and innovative as shows on Netflix or Amazon Instant Video and his case in point is Fox39s 911 series Don39t miss Fox39s quot911quot Double Feature is a Broadcast BlastOriana Schwindt hopped onto Zoom with some of the most famous names in home design Jonathan Adler Lauren Makk and Allison Holker Boss Get the inside scoop on how they filmed their new show on discovery in the midst of the pandemic in Discovery39s quotDesign Star Next Genquot Brings NextLevel Good VibesJacqueline Cutler spoke in an exclusive interview with actress and now Director Elisabeth Rohm about how she balanced telling a horrifying story with the need to make it something that audiences would be compelled to view Read Cutler39s interview in Elisabeth Rohm Makes Her Directorial Debut with Lifetime39s quotGirl in the BasementquotSteve Gidlow speaks exclusively with Erin Krakow who has been quite busy for Hallmark Channel with the return of her hit series When Calls the Heart and a brand new movie this weekend Find out why Krakow was so drawn to the movie script in Erin Krakow on the return of quotWhen Calls the Heartquot and Her New Hallmark Movie quotIt Was Always YouquotThis Week in Media NewsATampampT has sold off a minority stake in DirecTV to private equity firm TPG and will spin off DirecTV and UVerse into a new company called quotDirecTVquot The new company is valued at 1625BIntelligent creative AdTech company VidMob has raised 50MM in a Series C round Investors include Adobe and some big names from the advertising industry including Michael Kassan Mainardo de Nardis and Nick BrienViacomCBS held its Investor Conference with a focus on the upcoming launch of Paramount Not only will the service have the reboots of iCarly and Frasier but major theatrical releases such as A Quiet Place 2 and Mission Impossible 7 will land on the service just 45 days after their initial theatrical release Also the service looks like a must have for soccer fans as it will have every UEFA mens Championship League and Europa League match as well as over 200 Concacaf matchesViacomCBS announced that Pluto TV its live streaming service now has over 43mm active monthly viewersWith WandaVision on Disney becoming such a hit that the Disney servers have a challenge keeping up on Fridays at midnight when the show is released anticipation is high for the other MCU originals launching on the service Disney announced this week that Loki will launch on June 11TikTok has settled a privacybased class action lawsuit filed in 2020 for 92mm Despite the settlement TikTok continues to deny any wrongdoingCable Operators have won an appeal keeping in place an injunction against a Maine law passed in 2019 that would have required cable operators in that state to offer a la carte options to consumersFacebook has launched an ad campaign touting the benefits of personalized advertising in the face of Apple39s Privacy changes that adversely impact that capabilityNBCU announced that they will broadcast a record 1200 hours of the Tokyo 2020 Paralympic GamesTo all those that are celebrating a Happy Purim Have a wonderful weekendClick the social buttons to share this story with colleagues and friendsThe opinions expressed here are the author39s views and do not necessarily represent the views of MediaVillagecomMyersBizNetamp160

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Village Soapbox: NewFronts & Upfront Calendar Published; AT&T Spin Off, Welcome Rishad, Buying Auctions, Ampersand, WarnerMedia and More

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