Village Soapbox: Recommended Reads from MediaVillage -- Week Ending 9/11/2020

Newly instated Executive Director of AdvancingDiversityorg and frequent MediaVillage author Phil McKenzie penned a thoughtprovoking piece on the challenges facing blackowned media and comments by media mogul Byron Allen on a recent panel where he bluntly called out quotsystemic racism on Madison Avenuequot as the reason that quotblackowned media is donequotBlackOwned Media Matters The Power of Inclusion and Long Term PartnershipsIn a very personal piece Ainsley Andrade a regular contributor to MediaVillage wrote a moving overview of and tribute to the late Chadwick Boseman His passing was way too soon but his impact was more than most of us make in a lifetimeChadwick Boseman Young Black and GiftedWant to go Behind the Scenes in Hollywood Our West Coast insider Steve Gidlow gets you the real scoop on the return of Derek Hough to Dancing with the Stars on ABC Find out why Derek may have put away his shoes for this season but believes that the show is good for the soleDerek Hough on Judging quotDancing With the Starsquot 39Good for the Soul39Auto expert Jim Motavalli presents compelling case studies from Porsche Kia and Quip showing the power of Digital BillboardsDigital Billboards A Game Changer for Auto Advertisers in the OutOfHome MarketROI Experts Bill Harvey and Rick Bruner take a hard look at Random Control Trial methodology for media budget allocation that might just be a much better fit for companies to follow than the traditional Media Mix Modeling method in a world where last year39s results are unlikely to be reliably predictiveCoca Cola Leads Brave New World for MarketersFinally do not miss what promises to be an epic Live Stream of Hollywood proportions on Tuesday September 15th at 1pm EST as Jack Myers acknowledges the reopening of movie theaters with a panel including President of National CineMedia NCM Cliff Marks and CMO of Regal Cinemas Ken Thewes in a very timely and important Leadership ConversationHave a wonderful weekendClick the social buttons to share this story with colleagues and friendsThe opinions expressed here are the author39s views and do not necessarily represent the views of MediaVillagecomMyersBizNet

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Village Soapbox: Recommended Reads from MediaVillage -- Week Ending 9/11/2020

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Jeff Minsky

"About That" with Carl Mayer: Corinne Casagrande (Episode 8: Consumer Spending) - By Carl Mayer

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Village Soapbox: Recommended Reads from MediaVillage -- Week Ending 9/11/2020

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Jeff Minsky

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"About That" with Carl Mayer: Corinne Casagrande (Episode 8: Consumer Spending) - By Carl Mayer

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