Village Soapbox: This Week's Top Headlines in Media and Marketing

By Media Minute with Jeff Minsky Archives
Cover image for  article: Village Soapbox: This Week's Top Headlines in Media and Marketing

TOP MEDIAVILLAGE KNOWLEDGE EXCHANGE STORIES

Charlene Weisler recently spoke with Roseann Montenes at A+E Networks on her step by step process in getting clients comfortable with the move away from traditional demo targeting to multi-viewing precision targeting based on true KPIs. Check out that process in Weisler's interview Brave New World of True Accountability: An Interview with A+E Networks' Roseann Montenes.

All major forecasts agree that in 2021, we will see an advertising spend recovery. Just how strong that recovery will be is still up for debate. Ad Holding Company, Dentsu, has just released their projections. Read my synopsis in Dentsu Forecasts 2021 Global Ad Spend Recovery.

Raquelle Zuzarte sat down (virtually) with Michelle Kehily vice president, global head of digital marketing & commercial excellence at Merck The Balancing Act: Agility with Long-Term Purpose.

Simon Applebaum gives a preview of what attendees may experience at NBCUniversal's recently announced conference in March. Think an AdTech Upfront. Read more in NBCUniversal's First Down on Developer Connections.

On this week's edition of Legends & Leaders, Jack Myers has a conversation with Ampersand's Nicolle Pangis on who has influenced her career and her approach to leadership in a time of turmoil in the world and industry upheaval. Watch this fascinating interview with a true legend. Ampersand's Nicolle Pangis on Leadership, Work-Life Boundaries, and the Future of TV.

Natasha Dure, vice president communications & culture at Ampersand, gives us the true insider view on how Ampersand earned recognition from Ad Age as one of the "Best Places to Work in 2021" which is even more an accomplishment given the pandemic. Get real insights and tips in Culture Matters.

AMC Networks has hit upon a winning cross-media strategy by meeting viewers where viewers are. AMC's Evan Adlman shares how that strategy is playing out in AMC Networks Creates One-Stop Shopping for Buyers to Reach Consumers, Where Consumers Want to be Reached.

Advanced TV expert Cadent has raised the bar with the latest iteration of their TV Identity Graph in Cadent Announces Expansion of TV Identity Graph Partnership with Premion.

So what are the kids' reading these days? Amanda Keaton from #AskGenZ shares her reading list and there's no requirement that you be Gen Z to read them. Check out Keaton's faves in 2021 Books for Gen Z Who Love to Read (and Even Those Who Don't).

The Coalition for Innovative Media Measurement (CIMM) recently presented their latest progress on cross-platform attribution, as part of the ARF's 10th Annual Cross-Platform Video Measurement & Data Summit. Our Charlene Weisler gets a progress report on how CIMM is solving the walled-garden data challenge as more walled gardens continue to proliferate. Read Weisler's update in CIMM's Jane Clarke on Industrywide Media Measurement Collaboration.

Bill Harvey sets his sight on the myriad of cross-platform ROI optimizers entering the market in this week's edition of In Terms of ROI. Read the first of Harvey's thoughts on this latest attribution tech in VideoAmp's Campaign Optimizer and the "Democratization of Data".

Tamara Alesi turns her analytical self towards audio and tracks how our listening behavior has changed over the past few years. Who knew so many are still listening to their CDs? Read Tamara's analysis in How We Listen to Music is Rapidly Changing.

As the world moves into further reliance on AI/data, scientists everywhere have recognized that human biases can find its way into data which has discriminatory ramifications. Now, the ad industry is waking up and taking preventative action to ensure this doesn't find its way into our data-driven media world. Brian Jacobs tells you how GroupM is creating a new tool, The Data Ethics Compass. Read Ethics and Objectivity.

TOP SUPER BOWL STORIES

As a lifelong Cowboys fan, the following words pain me to say in ways that I cannot convey enough, but no matter which team you are a fan of, you have to admire what Tom Brady has accomplished at age 43. The Age of Aging's Peter Hubbell examines just how this is a teaching moment for all those who engage in ageism. Super Bowl LV: Experts Already Know the Winner.

This year's advertiser roster in the Super Bowl, which arguably is watched by as many viewers for the ads as for the game, is going to be significantly different. While some traditional automotive participants, like Hyundai and Kia, are sitting out, others like Toyota and GM are in. Auto marketing expert, Jim Motavalli gives us a preview in Car Advertisers Make Bets on the Super Bowl (But Not On Who Wins).

Prepare for the big game with our new sports media podcast, Views from the Grandstand. This week host Justin Paura takes a look at how the NFL fared in a season like no other before. Views from the Grandstand: Stage is Set for NFL's Grand Finale.

TOP TV/VIDEO DOWNLOAD STORIES

According to the Consumer Tech Association, in the US over 42mm Smart (Connected) TVs have been sold over the past year, and that number has been fairly consistent over the past five years. Alli Romano had a chance to speak with music video service Vevo on their latest moves to ensure that their app is on all platforms. Get that and the latest insights from Vevo in Connected TVs and Time at Home Help Vevo Flourish.

Online retailer Wayfair has partnered up with Discovery Networks for a brand new competition series on discovery+ inspired by the hit HGTV series, Design Star. Read about this exciting new series in Eight Home Renovation and Interior Design Experts Compete for Stardom and $50,000 in "Design Star -- Next Gen".

There has been great loss over the past week in the world of acting. Ed Martin looks back at the careers of those we've lost and the common part of their careers which often gets overlooked , the "TV Movie of the Week" that was so dominant in the '70s. Read Martin's tribute in Cicely Tyson, Cloris Leachman, Hal Holbrook and the Heyday of the TV Movie.

All hail the Queen! Jacqueline Cutler goes behind the scenes with a look at the latest revival of CBS' The Equalizer which premieres right after the Super Bowl. Queen Latifah Evens the Score on CBS' "The Equalizer".

Is the United States of America oxymoronic? Has there ever been a time where we've been more partisan? Erich J. Prince expounds on the importance to our society, in a world of 'pick your own news slant' to having at least one dissenting voice to represent other opinions. Read Prince's In Defense of the Odd Man (Or Woman) Out in News: Juan Williams, Rick Santorum, Meghan McCain.

THIS WEEK IN MEDIA STORIES

Independent SSP Magnite has acquired video advertising platform SpotX for $1.17B in cash and stock.

Amazon's Jeff Bezos announced his intention to step down as CEO as of July 1. He will transition to the role of Executive Chair. Andy Jassy, who has been the Chief Executive of Amazon Web Services, will replace Bezos.

We learned quite a bit in Alphabet's earnings call. In 2020, more than 500K channels LiveStreamed for the first time on YouTube. YouTube Shorts is currently receiving over 3.5B views per day. YouTube ad revenue has reached $6.9B up from $4.7B YAG. Google Search and others ad revenue was $31.9B up from $27.2B.

Google has made a $1B investment in partnership with news publishers for News Showcase which subsidizes participating publishers to share their expertise and editorial voice through enhanced storytelling experiences. In part, with this program, Google will pay publishers to allow consumers free access to content behind paywalls. This program will roll out globally out starting with Germany, Australia and Brazil.

Google recently launched a new insights page within Google Ads that gives advertisers "the latest on ever-changing search trends relevant to their business".

Pinterest smashed expectations with Q4 revenue growth of 76% vs YAG to $706MM. Lots of time home has led to a dramatic increase in 'pinning' with 37% growth of Monthly Active Users to 459mm.

Snapchat added 16mm Daily Active users in Q4 bringing their total up to 265mm +22% vs YAG

Quarterly revenue was up 62% to $911mm. The company reported that over 5B "snaps" are taken each day. The company also reported that during the week of the presidential election, 30mm Snapchatters watched election-related content from their Discover product of trusted media partners. Giving some insight into their original content, the company announced that Will Smith's show, "Will from Home" has reached 43mm total viewers in its two seasons.

Kantar is now integrating campaign effectiveness data from Google Ad Data Hub for YouTube Ads into its Brand Lift Measurement product.

Walmart has acquired Thunder Industries, a company that provides data critical for the creation of personalized ads.

Have a wonderful and safe weekend!

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