It's time to talk about the E word: Ethics. The notion of ethics within media agency operations has been in the news this week with the release that GroupM has created a tool, called The Data Ethics Compass. This with some feedback (as Campaign calls it) from Unilever.
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Brian Jacobs spent more than 35 years in advertising, media, and research agencies, including spells at Leo Burnett (UK, EMEA, International media director), Carat International (managing director), Universal McCann (EMEA director) and Millward Brown (execut… read more