It's time to talk about the E word: Ethics. The notion of ethics within media agency operations has been in the news this week with the release that GroupM has created a tool, called The Data Ethics Compass. This with some feedback (as Campaign calls it) from Unilever.
Ethics and Objectivity
![Ethics and Objectivity](/media/articles/portrait-of-young-african-businessman_RXmdntF.jpg.550x380_q85_box-0%2C11%2C640%2C455_crop.jpg.webp)