Global advertising giant, Dentsu, is forecasting an ad spending rebound across all regions in 2021; albeit a segue to the real growth which is predicted to arrive in 2022. The forecast reflects both the optimism that we have several approved vaccines and treatments in the market; yet the realism that the timelines for distribution of those vaccines and the threat that COVID-19 variants play around the world still pose hurdles in returning to pre-pandemic economic activity.
Dentsu Forecasts 2021 Global Ad Spend Recovery
